Lifecycle Marketing - Manager

LifeStance Health; New York (NY); On-site; USD 110,000 - 130,000; Full time

Job summary

An established industry player in mental healthcare is seeking a passionate Marketing Manager to lead lifecycle marketing efforts. This role involves developing and optimizing marketing automation strategies to enhance patient engagement and experience. You will collaborate with cross-functional teams to craft data-driven campaigns that resonate with patients. If you are entrepreneurial and results-driven, this is a fantastic opportunity to make a significant impact in a rapidly growing organization dedicated to improving mental health for individuals and communities.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

401k with Employer Match

Paid Parental Leave

Paid Time Off

Holiday Pay

Employee Assistance Program

Qualifications

• 5+ years experience in CRM, lifecycle, or retention marketing.
• Hands-on experience with enterprise email/SMS/push platforms.

Responsibilities

• Lead patient marketing communication strategy across email and SMS.
• Design and optimize omnichannel marketing journeys for patient retention.

Skills

CRM Marketing

Lifecycle Marketing

Data Analysis

Customer Segmentation

A/B Testing

Communication Skills

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Communications

Tools

Braze

Iterable

Klaviyo

Salesforce Marketing Cloud

Customer Data Platform

Job description

At LifeStance Health, we strive to help individuals, families, and communities with their mental health needs. Everywhere. Every day. It’s a lofty goal; we know. But we make it happen with the best team in mental healthcare.

Thank you for taking the time to explore a career with us. As the fastest growing mental health practice group in the country, now is the perfect time to join our team!

LifeStance Health Values

• Belonging: We cultivate a space where everyone can show up as their authentic self.

• Empathy: We seek out diverse perspectives and listen to learn without judgment.

• Courage: We are all accountable for doing the right thing - even when it's hard - because we know it's worth it.

• One Team: We realize our full potential when we work together towards our shared purpose.

Marketing Manager, Lifecycle Marketing

ROLE OVERVIEW

LifeStance Health is seeking a Marketing Manager, Lifecycle Marketing to join our growing Marketing team. This role will lead the development, execution, and optimization of marketing automation and communication strategies to support ongoing engagement with current, former, and prospective patients. You will work closely with cross-functional teams including Operations, Growth, Clinical, Digital, and Analytics to craft thoughtful, data-informed campaigns that drive patient visit volume and enhance the overall patient experience and affinity for LifeStance.

You’ll obsess over the customer journey, driving personalization and segmentation strategies, and continually test and optimize campaigns for performance and scale. This role is ideal for someone entrepreneurial, analytical, results-driven and passionate about consumer/patient-centered communication.

Compensation: $110,000 - 130,000/annually, with annual bonus potential

RESPONSIBILITIES

Engagement Strategy & Campaign Execution

• Partner and lead patient marketing communication strategy primarily across email and SMS in tandem with other known channel comms
• Design, launch, and optimize omnichannel marketing journeys to drive patient reactivation and retention
• Develop personalization and segmentation strategies to ensure relevant, timely messaging, leverage learnings to develop always-on automated campaigns
• Create and execute thoughtful A/B and multivariate tests; use findings to continuously iterate and improve
• Own campaign content development and collaborate with internal teams to deploy across appropriate channels (email, SMS, in-app, etc.)

Marketing Automation & Lifecycle Management

• Implement and manage lifecycle marketing campaigns via CRM and/or CDP tools
• Monitor campaign performance and customer journey health, flagging areas for optimization
• Help define and maintain best practices for automation, personalization, and frequency

Data Analysis & Reporting

• Track patient engagement metrics, identifying patterns and opportunities for improvement
• Partner with Analytics to develop recurring dashboards and performance reporting for key stakeholders, measuring impact and ROI of engagement efforts
• Use campaign results and behavioral data to inform next steps and long-term strategy

REQUIREMENTS

• Bachelor’s degree in Marketing, Communications, or a related field
• 5+ years experience in CRM, lifecycle, or retention marketing
• Hands-onexperience with enterprise email/SMS/push platforms (e.g., Braze, Iterable, Klaviyo, Salesforce Marketing Cloud)
• Experience with a CDP (customer data platform). Segment or Saleforce Data Cloud a plus
• Experience working in a regulated, privacy focused industry and/or knowledge of HIPAA and healthcare regulations a plus
• Team player - Strong collaboration skills with Digital/Technical and Clinical teams
• Strong communication and project management skills
• A curious person who likes to question, iterate and ideate new patient experiences

LifeStance provides the compensation range and benefits that it in good faith believes it might pay and/or offer for this position. LifeStance reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant’s sex or other status protected by local, state, or federal law.

LifeStance is an equal opportunity employer. We celebrate diversity and are fully committed to creating an inclusive work environment for all our employees.Learn moreabout Diversity, Equity and Inclusion at LifeStance.

Benefits
As a full-time employee of LifeStance Health, the following benefits are offered: medical, dental, vision, AD&D, short and long-term disability, and life insurance. Additional benefits include a 401k retirement savings with employer match, paid parental leave, paid time off, holiday pay and an Employee Assistance Program.