Senior Product Marketing Manager

P2P; New York (NY); Remote; USD 100,000 - 160,000; Full time

Job summary

An innovative company is seeking a Senior Product Marketing Manager to lead its marketing efforts in the blockchain space. This role is pivotal in connecting cutting-edge products with the developer community. You will craft compelling messaging, manage comprehensive campaigns, and drive market presence while collaborating with a talented team. If you are a blockchain enthusiast with a strong marketing background and a passion for technology, this is your chance to make an impact in a rapidly evolving industry. Join a forward-thinking team that values creativity and collaboration.

Benefits

Remote-first global workforce + NY office

Annual company offsite (last year, Bahamas!)

Subsidized attendance to industry conferences

Medical, dental & vision coverage

401k retirement plan + company match

Home office set up / ergonomic equipment matching program

Qualifications

• 7+ years in product marketing or related technical roles.
• Experience strategizing go-to-market campaigns for software.

Responsibilities

• Develop campaigns to onboard businesses and developers.
• Lead a product marketing team and manage strategic initiatives.

Skills

Product Marketing Management

Blockchain Knowledge

Analytical Skills

Communication Skills

Campaign Management

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Bachelor's degree in Computer Science

Job description

At Offchain Labs, we are not just building products — we’re leading a movement.

We are committed to creating a decentralized, secure, and transparent future through blockchain technology. Our mission is to push the boundaries of blockchain innovation and foster a creative, collaborative, and inclusive culture where ideas can come to life. We know that the future of blockchain technology is limitless, and the best way to achieve this is by working with the brightest minds.

We’re looking for thinkers and doers who are eager to embrace new challenges and seek solutions that will push existing boundaries. If you believe in the importance of transparency, trust, and the decentralization of control, and if you’re curious, adaptable, and want to disrupt the status quo, then we want to hear from you.

Why Offchain Labs?

Our team is committed to bridging the gap between the current state of blockchain and its potential. Our flagship product, Arbitrum One, is a dominant force in Ethereum scaling and is trusted by enterprises, developers, and users worldwide. But that’s just the beginning. Our passionate team is constantly building on this success, rolling out innovative tools such as Arbitrum AnyTrust, Arbitrum Orbit, Stylus, BoLD, and Arbitrum Nitro. Offchain Labs also contributes to the Ethereum core protocol with the Prysm consensus client.

Following the successful raising of $3.8M in seed funding in January 2019, as well as $20M in Series A and $100M in Series B funding in 2021, we are looking to expand our team. We invite individuals with a strong interest in blockchain and a talent for approaching problems from unique perspectives to join us in shaping the future of this dynamic field.

Offchain Labs is seeking an exceptional Senior Product Marketing Manager to join our cutting-edge blockchain technology team. We're looking for a crypto-native individual with a strong technical background and a flair for marketing. This pivotal role will bridge the gap between our innovative products and the developer community, reporting directly to the Head of Marketing and significantly impacting our growth in the blockchain industry. The successful candidate will lead and nurture a dynamic product marketing team, overseeing both team development and strategic initiatives to drive our market presence.

The ideal candidate will develop and execute comprehensive marketing strategies for Offchain Labs' core products, including Arbitrum Nitro, Arbitrum Orbit, and additional feature developments. You'll craft compelling messaging, manage end-to-end campaigns, and drive measurable ROI. Your expertise will be crucial in enhancing our digital and in-person presence, creating technical content across various channels, and orchestrating our participation in industry events.

What you'll do:

• Develop campaigns that bring businesses and developers onchain and building with Offchain Labs products
• Craft compelling messaging and manage end-to-end campaigns for our core products. Deliver developer assets built around the marketing flywheel (awareness, education, engagement)
• Lead and manage a product marketing team, overseeing team development and strategic initiatives to drive market presence
• Measure and report against the performance of product marketing initiatives, using insights to refine strategies
• Collaborate with subject matter experts in creating digital content across multiple mediums (written, video, animation, etc.)
• Work closely with marketing and product teams to understand the product roadmap and content requirements for product releases
• Stay up-to-date on industry trends, the competitive landscape, and customer needs to ensure our product marketing strategies remain relevant and effective

What you'll need:

• Experience: 7+ years of relevant experience in a PMM role or a closely related technical capacity
• Education: Bachelor's degree in marketing, business, computer science, or equivalent experience
• Industry Experience: Proven track record of strategizing go-to-market campaigns for production-grade software, especially targeted at a developer audience
• Blockchain Enthusiast: A burning curiosity and/or deep understanding of blockchain technologies
• Communication Maven: Stellar written and verbal communication skills
• Team Player: Flexible, dependable, and thrives in ambiguous situations
• Strong analytical skills for market research and campaign performance analysis
• Experience with developer marketing or technical product marketing
• Bonus: Experience managing and mentoring team members, fostering a collaborative environment that drives individual growth and team success.

Perks

• Remote-first global workforce + NY office
• Annual company offsite (last year, Bahamas!)
• Opportunity for subsidized attendance to industry conferences
• Medical, dental & vision coverage (US + some other countries)
• 401k retirement plan + company match (US only)
• Home office set up / ergonomic equipment matching program

Attention Offchain Labs Job Seekers:

Please be advised that there has been a rise in fraudulent recruiter activities, particularly within the Web3 space. If you would like to confirm whether someone is an OCL employee or the legitimacy of an offer you received, please email [e-mail]

At Offchain Labs, we believe that diversity, equity, inclusion and belonging are essential to our success. We are committed to building a welcoming and supportive workplace for all employees, regardless of their background or identity. We strive to create an environment where everyone feels valued and has an equal opportunity to succeed and thrive. We encourage candidates from all walks of life to apply and join our team.