Lifecycle Marketing Manager

Pomelo Care; New York (NY); On-site; USD 110,000 - 125,000; Full time

Job summary

Join a mission-driven startup focused on maternal and infant health as a Lifecycle Marketing Manager. In this role, you will leverage your technical marketing expertise to craft personalized campaigns that enhance patient engagement and retention. Collaborate with diverse teams to optimize marketing strategies and introduce innovative channels. With a focus on analytics and user experience, you'll play a key role in driving growth while enjoying a supportive and inclusive work environment. This is your chance to make a meaningful impact while growing professionally in a fast-paced setting.

Benefits

Generous equity

Unlimited vacation

Membership in the First Round Network

Qualifications

• 4+ years in lifecycle, growth, CRM, or email marketing.
• Deep understanding of martech processes and dynamic content.

Responsibilities

• Own strategic marketing campaign launches and manage approvals.
• Architect and launch multi-channel automated campaigns.

Skills

Lifecycle Marketing

Email Marketing

Technical Skills (HTML, CSS, Liquid)

Analytics and A/B Testing

Martech Tool Optimization

Tools

Braze

Iterable

Adobe Journey Optimizer

Job description

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Your North Star

Leverage marketing technology tools to craft world-class, personalized campaigns to optimize our patient lifecycle goals from enrollment to engagement.

Role Overview

In this role, you will build, test, execute, and optimize end-to-end, multi-channel owned and paid marketing strategies to drive patient enrollment and retention. You will define segmentation strategies, build and optimize personalized, real-time patient marketing journeys and campaigns.

Ideal Candidate

We seek a highly motivated individual with a strong technical marketing background and a passion for innovative problem-solving. Extensive experience in email, push, in-app, SMS channels, and expertise in martech tool optimization and advanced personalization at scale are required.

Responsibilities

• Own strategic marketing campaign launches, including creating materials and managing approvals with stakeholders.
• Architect, build, test, and launch multi-channel automated campaigns (email, push, mail, SMS, social, paid media) with complex personalization.
• Define and prioritize A/B and multivariate tests to optimize content and channels, collaborating with Data Science, Product, and Marketing teams.
• Introduce new marketing channels and technologies, including strategic planning, tool configuration, and campaign migration.
• Develop reports and dashboards with Data Science to analyze campaign performance and identify growth opportunities.
• Collaborate with Marketing, Customer Success, Outreach, and Clinical teams to align campaigns with client needs and care delivery capabilities.
• Ensure compliance with CAN-SPAM, TCPA, HIPAA, and relevant laws.

Who You Are

• ESP Expert: 4+ years in lifecycle, growth, CRM, or email marketing with technical skills in campaign setup, HTML, CSS, and Liquid logic.
• Martech Savvy: Deep understanding of end-to-end martech processes, real-time data pipelines, dynamic content, and delivery best practices.
• User Experience Focused: Committed to understanding and fulfilling user needs.
• Insight-Driven: Skilled in analytics, A/B testing, and performance optimization.
• Adaptable: Comfortable working in fast-paced, autonomous environments.

Bonus Points

• Experience in high-growth startups or consulting agencies
• Background in B2B2C or B2C marketing
• Certifications in ESP platforms like Braze, Iterable, Adobe Journey Optimizer
• Experience with martech migrations and implementations
• Completed growth or lifecycle marketing courses like Reforge
• Remote work experience

Why Join Us

Be part of a fast-moving, well-funded, mission-driven startup impacting maternal and infant health. Grow professionally, learn, and have fun with a dedicated team.

We value diversity and inclusion, respecting all backgrounds. Our benefits include:

• Generous equity
• Unlimited vacation
• Membership in the First Round Network

Compensation

Salary range: $110,000-$125,000, based on experience and qualifications. Total package includes equity, benefits, and other opportunities.

Additional Details

• Seniority: Mid-Senior level
• Employment: Full-time
• Industry: Healthcare