Lifecycle Marketing Leader — AI-Driven Growth

G2; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

G2 is seeking a senior lifecycle marketer to own end-to-end lifecycle campaigns for its marketplaces. You will drive audience segmentation, messaging, and AI-assisted experiments across email, SMS, and paid social, while leading a cross-functional lifecycle team.

You will apply advanced analytics and personalization on Eloqua, HubSpot, Marketo, and SFMC to scale high-impact programs, partnering with senior stakeholders to align strategy and outcomes.

Qualifications

• We ask for 7–10 years of lifecycle, retention, or CRM marketing experience in SaaS or B2B digital marketplaces.
• Demonstrated people-management experience building high-performing lifecycle teams.
• Hands-on experience applying AI tools to email and lifecycle campaigns with measurable results.
• Proven ability to drive cross-functional programs and align senior stakeholders.

Responsibilities

• Lifecycle Strategy & Execution: own strategy and execution across channels and campaigns.
• Data-Driven Insights & Experimentation: design tests and measure impact to optimize results.
• Strategy & Team Management: lead and develop the lifecycle team and operating cadence.
• Cross-Channel Execution: manage SMS, email, and collaborations with paid social.

Skills

Lifecycle marketing

Retention marketing

CRM marketing

AI in campaigns

Cross-channel marketing

Tools

Eloqua

HubSpot

Marketo

Salesforce Marketing Cloud

Braze

Job description

G2 is seeking a senior lifecycle marketer to own end-to-end lifecycle campaigns for its marketplaces. You will drive audience segmentation, messaging, and AI-assisted experiments across email, SMS, and paid social, while leading a cross-functional lifecycle team.

You will apply advanced analytics and personalization on Eloqua, HubSpot, Marketo, and SFMC to scale high-impact programs, partnering with senior stakeholders to align strategy and outcomes.