Customer Lifecycle Manager

HP; Vancouver (WA); On-site; USD 83,000 - 128,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Disability insurance

Employee assistance program

Flexible spending account

Life insurance

Generous time off

Parental leave

11 paid holidays

Job summary

HP is seeking a Customer Lifecycle Manager to design and execute programs that engage customers through their subscription journey, enhancing experience, retention, and value. You’ll craft multi-channel communications across email, app, and web, translate strategies into actionable campaigns, and collaborate with Product, Marketing, Analytics, Legal, and other teams to optimize the service experience.

The role emphasizes strong program execution, analytical thinking, and customer empathy, with

Qualifications

• Bachelor’s degree in marketing, communications, business, customer experience, or a related field, or equivalent practical experience.
• 3-7 years of experience in lifecycle marketing, CRM, customer engagement, retention, campaign management, digital marketing, customer experience, or a related area.
• Experience supporting or executing customer communications across digital channels.
• Experience working in a subscription, e-commerce, technology, consumer services, or similarly data-driven environment is preferred.
• Familiarity with marketing automation, CRM, campaign management, or customer engagement platforms. Salesforce Marketing Cloud is preferred.

Responsibilities

• Execute customer lifecycle programs designed to engage, retain, and grow subscribers.
• Develop and manage customer communications across email, app, web, and other digital channels.
• Translate lifecycle strategies and business priorities into clear campaign plans, requirements, workflows, audience definitions and deliverables.
• Coordinate campaign development from initial planning through stakeholder review, QA, testing, launch, measurement, and optimization.
• Partner with cross-functional teams to deliver consistent and connected customer experiences.
• Help develop audience and segmentation approaches based on lifecycle stage, customer behavior, and program objectives.
• Support experiments and tests intended to improve engagement, customer satisfaction, retention, and revenue.
• Monitor program and campaign performance, identify trends, and recommend opportunities for improvement.
• Use customer data, research, survey feedback, and NPS feedback to represent the customer perspective.

Skills

Program & project management

Written communication

Analytical thinking

Education

Bachelor's degree in marketing, communications, business, customer experience or related field

Tools

Salesforce Marketing Cloud

Job description

Customer Lifecycle Manager

Description -

The Opportunity

Consumer Services & Solutions (CSS) is one of HP's fastest-growing strategic businesses. Through innovative subscription and service offerings and emerging AI-powered solutions, we are transforming how customers experience printing. This role is an exciting opportunity to help build deeper, longer-lasting relationships with our customers, and drive meaningful business growth and customer value.

Job Description

As a Customer Lifecycle Manager, you will help develop and execute programs that engage customers throughout their subscription journey to increase customer experience, retention, and value. The ideal candidate combines strong program execution, analytical thinking, customer empathy, and attention to detail. This is an individual contributor role that will collaborate with Product Management, Marketing, Analytics, Legal and other cross-functional partners to develop and execute campaigns and solutions that optimize the service experience.

Key Responsibilities

• Execute customer lifecycle programs designed to engage, retain, and grow subscribers.

• Develop and manage customer communications across email, app, web, and other digital channels.

• Translate lifecycle strategies and business priorities into clear campaign plans, requirements, workflows, audience definitions and deliverables.

• Coordinate campaign development from initial planning through stakeholder review, QA, testing, launch, measurement, and optimization.

• Partner with cross-functional teams to deliver consistent and connected customer experiences.

• Help develop audience and segmentation approaches based on lifecycle stage, customer behavior, and program objectives.

• Support experiments and tests intended to improve engagement, customer satisfaction, retention, and revenue.

• Monitor program and campaign performance, identify trends, and recommend opportunities for improvement.

• Use customer data, research, survey feedback, and NPS feedback to represent the customer perspective.

Education and Experience

• Bachelor’s degree in marketing, communications, business, customer experience, or a related field, or equivalent practical experience.

• 3-7 years of experience in lifecycle marketing, CRM, customer engagement, retention, campaign management, digital marketing, customer experience, or a related area.

• Experience supporting or executing customer communications across digital channels.

• Experience working in a subscription, e-commerce, technology, consumer services, or similarly data-driven environment is preferred.

• Familiarity with marketing automation, CRM, campaign management, or customer engagement platforms. Salesforce Marketing Cloud is preferred.

Knowledge and Skills

• Strong program and project management skills, with the ability to manage multiple workstreams and deadlines.

• Strong written communication skills and attention to detail.

• Analytical mindset with the ability to interpret performance data and translate insights into practical recommendations.

Salary

The pay range for this role is $83,000 to $127,800 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.

Benefits

HP offers a comprehensive benefits package for this position, including:

• Health insurance

• Dental insurance

• Vision insurance

• Long term/short term disability insurance

• Employee assistance program

• Flexible spending account

• Life insurance

• Generous time off policies, including;

• 4-12 weeks fully paid parental leave based on tenure

• 11 paid holidays

• Additional flexible paid vacation and sick leave (US benefits overview)

The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

Disclaimer

This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

Job - Marketing

Schedule - Full time

Shift - No shift premium (United States of America)

Travel - 25%

Relocation - No

Equal Opportunity Employer (EEO) - HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP's EEO Policy or read about your rights as an applicant under the law here: "Know Your Rights: Workplace Discrimination is Illegal".