Lifecycle Marketing Lead: SMS & Email Automation

Enthusiast Auto Holdings; Wadsworth (OH); On-site; USD 120,000 - 180,000; Full time

Job summary

Enthusiast Auto Holdings seeks a Customer Lifecycle Manager to drive SMS and email orchestration across 10+ automotive brands from our Marketing CoE. Lead automation, flows, and data-driven optimization to maximize lifecycle revenue and customer lifetime value.

You will architect high-velocity SMS adoption, build cross-channel journeys, and empower brand teams with scalable, compliant, and engaging communications.

Qualifications

• 4+ years mastering omnichannel retention and customer lifecycle marketing within a multi-brand or high-SKU e-commerce ecosystem.
• Proven blueprint for SMS success: scaling SMS into a major revenue driver focusing on text, MMS and emerging RCS protocols.
• Mastery of enterprise lifecycle/orchestration platforms (Klaviyo, Attentive, Listrak) and strong data literacy (GA4, analytics).
• Agile operational mindset prioritizing speed-to-market and high-converting execution over legacy workflows.
• Frequency orchestration, clean attribution modeling, and maximizing subscriber lifetime value.
• Bonus: genuine passion for automotive culture and knowledge of a car garage.

Responsibilities

• SMS Acceleration & Optimization: Serve as the internal champion for mobile messaging; design and scale our text marketing footprint, utilizing rich media (MMS) and next-gen mobile capabilities (like RCS).
• High-Velocity Subscriber Acquisition: Architect and deploy cross-channel list growth strategies to aggressively scale compliant phone opt-ins across the portfolio.
• Technical Flow Autonomy: Own the end-to-end automated flow logic, behavioral trigger setups, audience segmentation, and frequency capping.
• Cross-Channel Orchestration: Build sophisticated customer journeys that ensure SMS and Email amplify rather than compete with one another, establishing saturation guards to protect list health.
• Operational Enablement: Safeguard agility by ensuring legacy processes do not block innovation; provide clean, flexible technical frameworks for decentralized brand teams.
• Conversational Infrastructure: Evaluate, recommend, and configure routing/integrations for 2-way SMS with CS teams.

Skills

Omnichannel retention

Lifecycle marketing

SMS marketing

Klaviyo

Attentive

Listrak

GA4

Tools

Klaviyo

Attentive

Listrak

Job description

Enthusiast Auto Holdings seeks a Customer Lifecycle Manager to drive SMS and email orchestration across 10+ automotive brands from our Marketing CoE. Lead automation, flows, and data-driven optimization to maximize lifecycle revenue and customer lifetime value.

You will architect high-velocity SMS adoption, build cross-channel journeys, and empower brand teams with scalable, compliant, and engaging communications.