Lifecycle Marketing Lead: Personalization & Activation

Bilt Rewards; New York (NY); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

Equity and bonus program

Health insurance for you and family

401k plan with match

Commuter benefits

Unlimited PTO

Bilt Points for employees

Team events

Job summary

Bilt Rewards in New York is seeking a Senior Manager, Lifecycle Marketing to own activation and retention of members and network partners. You’ll design personalized user journeys across email, push, and text—driven by predictive modeling and user engagement patterns.

You’ll collaborate with product, data, and engineering to bring lifecycle programs to life and drive adoption of benefits. This is a hands-on IC role on the Growth team's Lifecycle pod, operating with autonomy and making strategic

Qualifications

• 5+ years of lifecycle marketing experience.
• Strong intuition for user behavior and balancing CX with business needs.
• Extensive Braze experience with Liquid knowledge.
• Expertise building emails with HTML and CSS.
• Experience engineering collaboration to trigger and automate campaigns in Braze.
• Exposure to martech platforms such as Census, Segment, FullStory.
• Strong communication and problem-solving with attention to detail.
• Thrives in a fast-paced startup environment.

Responsibilities

• Develop highly personalized, contextual lifecycle journeys in Braze.
• Create and evolve HTML/CSS email templates for lifecycle programs.
• Arbitrate content to show relevant content at the right time.
• Stand up lifecycle dashboards with data team to monitor campaigns.
• Report on campaign performance and optimize content.
• Collaborate with product marketers to map journeys and identify growth opportunities.
• Find efficiencies by using AI tooling in lifecycle workflows.
• Implement rigorous QA processes for campaigns.
• Collaborate with engineering on eventing architecture.

Skills

Lifecycle marketing

Strong communication & problem-solving

HTML/CSS emails

Liquid templating

User experience balance

Startup adaptability

Tools

Braze

Census

Segment

FullStory

Job description

Bilt Rewards in New York is seeking a Senior Manager, Lifecycle Marketing to own activation and retention of members and network partners. You’ll design personalized user journeys across email, push, and text—driven by predictive modeling and user engagement patterns.

You’ll collaborate with product, data, and engineering to bring lifecycle programs to life and drive adoption of benefits. This is a hands-on IC role on the Growth team's Lifecycle pod, operating with autonomy and making strategic