Lifecycle Marketing Lead - Remote Growth & Retention

XYPN

United States

Hybrid

USD 80,000 - 108,000

Full time

9 days ago

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Benefits offered by this job

Employee Stock Ownership Plan (ESOP)

Unlimited vacation

9 paid holidays (flexible)

401(k) with match

Job summary

XYPN is seeking a Lifecycle Marketing Manager to shape how members experience XYPN from onboarding through ongoing journeys. You will own automated programs, segmented campaigns, and member communications that keep value visible and top of mind.

You will collaborate with cross-functional teams to refine segmentation, governance, and messaging and drive adoption of benefits across the member base. You’ll design and run journeys, test messaging, and optimize campaigns to improve retention,

Qualifications

3-5+ years in lifecycle, CRM, or customer marketing.
Strong copywriting skills with brand voice across multiple channels.
Deep expertise in marketing automation platforms (HubSpot preferred).
Legally authorized to live and work in the United States without sponsorship.

Responsibilities

Define lifecycle strategy for XYPN Emerald and Sapphire members including onboarding and retention.
Design, build, and run recurring, triggered, and automated campaigns across email and member channels.
Manage core journeys: onboarding sequences, weekly communications, adoption campaigns, cross-sell programs.
Own the member communications calendar and ensure messaging aligns with prospect marketing.
Lead marketing for events and annual XYPN LIVE conference and drive engagement.