Remote Lifecycle Marketing Manager — Member Growth

XYPN Invest; United States; À distance; USD 80 000 - 108 000; Plein temps

Avantages offerts par ce poste

Employee stock ownership plan (ESOP)

Unlimited vacation

Paid holidays

401(k) match

Professional development funds

Health insurance

Résumé du poste

XYPN is seeking a Lifecycle Marketing Manager to shape member experience from onboarding through ongoing engagement. Lead the execution of automated programs, segmentation campaigns, and member communications that demonstrate value and drive adoption.

You will analyze member behavior data to design journeys and testing, write on-brand copy, and collaborate across departments to keep members engaged. This role supports a remote and MT-based team with travel up to 10% and reports to the Director

Qualifications

• 3-5+ years in lifecycle, CRM, or customer marketing with proven strategy and execution ownership.
• Strong copywriting skills with experience maintaining brand voice across multiple channels.
• Deep expertise in marketing automation platforms (HubSpot preferred) and journey mapping.
• Proficiency in audience segmentation using CRM, product, and behavioral data.
• Experience using A/B testing and analytics to optimize key metrics (retention, conversion, LTV).
• Understanding of email deliverability, list hygiene, and privacy compliance.
• Strong project management skills, including familiarity with project tools (Monday, Notion).
• Legally authorized to live and work in the United States without sponsorship.

Responsabilités

• Develop and execute lifecycle strategy for XYPN Emerald and Sapphire members (onboarding, activation, retention, reactivation, expansion).
• Drive adoption of benefits and premium offerings via targeted campaigns.
• Refine segmentation models using CRM attributes and behavioral data.
• Maintain governance on audience, channels, frequency, and preferences.
• Consult on demand gen and prospect campaigns with Sales and Marketing teams.

Connaissances

Lifecycle marketing

CRM

Marketing automation

Copywriting

Segmentation

A/B testing

Analytics

Project management

Work authorization

Outils

HubSpot

Monday

Notion

Description du poste

XYPN is seeking a Lifecycle Marketing Manager to shape member experience from onboarding through ongoing engagement. Lead the execution of automated programs, segmentation campaigns, and member communications that demonstrate value and drive adoption.

You will analyze member behavior data to design journeys and testing, write on-brand copy, and collaborate across departments to keep members engaged. This role supports a remote and MT-based team with travel up to 10% and reports to the Director