Lifecycle Marketing Lead: Player Journeys & Growth

TAPP Film

United States

On-site

USD 118,000 - 177,000

Full time

7 days ago

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Benefits offered by this job

Medical, dental, vision

401(k) matching

Paid time off

Job summary

Sony Interactive Entertainment in the United States seeks a Lifecycle Marketing Manager to own the end-to-end lifecycle and owned-channel strategy for Product, Hardware and Brand initiatives, driving engagement, conversion, retention and revenue.

You will lead partnerships with Product, Hardware, Brand and global marketing teams to scale lifecycle initiatives, designing player-centric programs across web, email, mobile and on-console channels while leveraging data-driven insights to optimize

Qualifications

Lifecycle Marketing expertise across web, email, mobile and console channels.
Data-driven storytelling and personalized customer journeys.
Experience driving multichannel programs and owning lifecycle strategy.

Responsibilities

Own end-to-end lifecycle and owned-channel strategy for Product, Hardware and Brand initiatives.
Lead partnerships with Product, Hardware, Brand and global marketing teams to drive outcomes.
Design player-centric programs that engage users and drive revenue across channels.
Set priorities and evolve owned-channel plans around launches and lifecycle stages.
Scale automation, trigger-based messaging and personalization with data-driven insights.
Develop experimentation plans to test and improve lifecycle marketing effectiveness.