Lifecycle Marketing Strategist — Hybrid, Data-Driven Campaigns

Game Companies; San Mateo (CA); Hybrid; USD 96,000 - 144,000; Full time

Benefits offered by this job

Benefits package

Employee discounts

Bonus potential

Job summary

Sony Interactive Entertainment is seeking a Lifecycle Marketing Specialist in San Mateo, CA, hybrid work. You will own end-to-end lifecycle campaigns, leveraging data-driven insights to drive personalized journeys across web, email, mobile, and on‑console.

Collaborate with Creative Studio, Data Science, and Marketing to optimize campaigns and scale 1:1 messaging. You should bring 2–5 years of B2C marketing experience, a degree in a related field, and hands-on Salesforce Marketing Cloud/Journey

Qualifications

• Hands-on experience building and deploying campaigns within lifecycle marketing platforms.
• Self-starter with end-to-end campaign delivery ownership.
• Degree in Business, Marketing or Mathematics with strong academic record.
• 3+ years (or equivalent) of proven B2C marketing and lifecycle engagement.
• Highly organized with ability to manage multiple projects.
• Strong customer insights to drive decisions and improvements.
• Strong communicator coordinating with Creatives, Analysts, Engineers and Legal.
• Data-driven decision making with quantitative and qualitative insights.
• Innovative thinker who continually explores new marketing approaches.
• Sophisticated communicator with influencing skills.
• Experience in Salesforce Marketing Cloud, Journey Builder, Interactive Studio or equivalent ESP.

Responsibilities

• Own end-to-end build and deployment of lifecycle campaigns in marketing platforms.
• Plan campaigns based on blueprints and iterate on structures.
• Design and optimise automated messaging and trigger-based communications.
• Collaborate to achieve 1:1 personalisation at scale across channels.
• Analyze campaigns to measure performance and share insights.
• Contribute to test-and-learn strategy and continuous improvement.
• Monitor lifecycle marketing landscape and emerging tech to drive learning.

Skills

Lifecycle marketing platforms

Campaign delivery end-to-end

Data-driven decision making

Analytical skills

Stakeholder communication

Test and learn strategy

Salesforce Marketing Cloud

Journey Builder

Interpersonal skills

Education

Bachelor's degree in Business/Marketing/Mathematics

Tools

Salesforce Marketing Cloud

Journey Builder

Interactive Studio

Job description

Sony Interactive Entertainment is seeking a Lifecycle Marketing Specialist in San Mateo, CA, hybrid work. You will own end-to-end lifecycle campaigns, leveraging data-driven insights to drive personalized journeys across web, email, mobile, and on‑console.

Collaborate with Creative Studio, Data Science, and Marketing to optimize campaigns and scale 1:1 messaging. You should bring 2–5 years of B2C marketing experience, a degree in a related field, and hands-on Salesforce Marketing Cloud/Journey