Lifecycle Marketing Lead: Global Multi-Channel Growth

Sony Playstation; San Mateo (CA); Híbrido; USD 118.000 - 177.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical & Dental

Vision

401(k) Matching

Paid Time Off

Wellness Program

Employee Discounts

Bonus Package

Descripción de la vacante

Sony Interactive Entertainment is seeking a Lifecycle Marketing Manager to own and define the end-to-end lifecycle strategy for Product, Hardware, and Brand initiatives. You will partner with global teams to drive engagement and revenue across web, email, mobile, and on-console channels.

The role requires leadership in data-driven storytelling, scalable automation, and innovative testing. It offers a hybrid work policy and a comprehensive benefits package within the PlayStation ecosystem.

Formación

• Own end-to-end lifecycle and owned-channel strategy.
• Lead Lifecycle Marketing partnerships with Product, Hardware, Brand and global marketing teams.

Responsabilidades

• Own the end-to-end lifecycle and owned-channel strategy for Product, Hardware and Brand initiatives, defining the role of each channel and establishing long-term roadmaps that support player engagement, conversion, retention and revenue.
• Lead Lifecycle Marketing partnerships with Product, Hardware, Brand and global marketing teams to drive player and business outcomes.
• Design player-centric programs that focus on what’s best for the player while driving high levels of engagement and revenue, pushing the evolution of our Lifecycle Marketing foundation spanning web, email, mobile and on-console direct messaging channels.
• Set priorities and evolve owned-channel plans in response to product launches, lifecycle stages, player behavior and changing business needs, aligning cross-functional teams around the highest-impact opportunities.
• Lead technical and data conversations with marketing and engineering teams to exponentially scale automation, trigger-based messaging and personalization.
• Design Product, Hardware and Brand experimentation plans using data insights to drive recommendations, finding opportunities to take learnings and drive them at scale.
• Use data-driven storytelling to socialize program performance, build trust amongst stakeholders and influence upwards and outwards.
• Establish scalable Lifecycle Marketing best practices across Product, Hardware and Brand, including evergreen and automated customer journeys.

Conocimientos

Lifecycle Marketing

Cross-functional

Data-driven

Descripción del empleo

Sony Interactive Entertainment is seeking a Lifecycle Marketing Manager to own and define the end-to-end lifecycle strategy for Product, Hardware, and Brand initiatives. You will partner with global teams to drive engagement and revenue across web, email, mobile, and on-console channels.

The role requires leadership in data-driven storytelling, scalable automation, and innovative testing. It offers a hybrid work policy and a comprehensive benefits package within the PlayStation ecosystem.