Global Lifecycle Growth Strategist

Sony Interactive Entertainment Inc.; San Mateo (CA); Hybrid; USD 118,000 - 177,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) matching

Paid time off

Employee discounts on Sony products

Bonus package

Job summary

Sony Interactive Entertainment is recruiting for a Lifecycle Marketing Manager in California to lead end-to-end lifecycle strategies across Product, Hardware and Brand initiatives. You will partner with Creative Studio, Data Science, Audience & Measurement, and Marketing teams worldwide to drive player engagement and revenue.

The role emphasizes data-driven decision making, automation, and experimentation, with a focus on scalable owned-channel experiences across web, email, mobile, and

Qualifications

• Own end-to-end lifecycle and owned-channel strategy.
• Lead partnerships with Product, Hardware and Brand teams to drive outcomes.
• Design player-centric programs to boost engagement and revenue.
• Set priorities and align cross-functional teams around high-impact opportunities.
• Lead technical and data conversations to scale automation and personalization.

Responsibilities

• Own the end-to-end lifecycle and owned-channel strategy for Product, Hardware and Brand initiatives, defining the role of each channel and establishing long-term roadmaps that support player engagement, conversion, retention and revenue.
• Lead Lifecycle Marketing partnerships with Product, Hardware, Brand and global marketing teams to drive player and business outcomes.
• Design player-centric programs that focus on what’s best for the player while driving high levels of engagement and revenue, pushing the evolution of our Lifecycle Marketing foundation spanning web, email, mobile and on-console direct messaging channels.
• Set priorities and evolve owned-channel plans in response to product launches, lifecycle stages, player behavior and changing business needs, aligning cross-functional teams around the highest-impact opportunities.
• Lead technical and data conversations with marketing and engineering teams to exponentially scale automation, trigger-based messaging and personalization.
• Design Product, Hardware and Brand experimentation plans using data insights to drive recommendations, finding opportunities to take learnings and drive them at scale.
• Use data-driven storytelling to socialize program performance, build trust amongst stakeholders and influence upwards and outwards.
• Establish scalable Lifecycle Marketing best practices across Product, Hardware and Brand, including evergreen and automated customer journeys.
• Bring innovative thinking and curiosity to the role, proactively exploring emerging technologies, evolving customer behaviors and new approaches to lifecycle marketing. Identify opportunities to experiment with new capabilities and translate relevant learnings into scalable improvements across our owned-channel experiences.

Skills

Lifecycle Marketing

Cross‑functional teamwork

Automation & Personalization

Data-driven insights

Job description

Sony Interactive Entertainment is recruiting for a Lifecycle Marketing Manager in California to lead end-to-end lifecycle strategies across Product, Hardware and Brand initiatives. You will partner with Creative Studio, Data Science, Audience & Measurement, and Marketing teams worldwide to drive player engagement and revenue.

The role emphasizes data-driven decision making, automation, and experimentation, with a focus on scalable owned-channel experiences across web, email, mobile, and