Global Lifecycle Marketing Lead — Owned Channels

PlayStation; San Mateo (CA); Hybrid; USD 118,000 - 177,000; Full time

Benefits offered by this job

Top-tier benefits

Job summary

Sony Interactive Entertainment's Lifecycle Marketing team is seeking a senior manager to own lifecycle and owned-channel strategy for Product, Hardware and Brand initiatives across web, email, mobile and on-console messaging.

You will partner with Product, Hardware, Brand and global marketing teams to drive engagement, conversion and revenue, using data-driven storytelling to socialize performance and influence stakeholders.

Responsibilities

• Own end-to-end lifecycle and owned-channel strategy for Product, Hardware and Brand initiatives, defining channel roles and long-term roadmaps to boost engagement, conversion, retention and revenue.
• Lead Lifecycle Marketing partnerships with Product, Hardware, Brand and global marketing teams to drive player and business outcomes.
• Design player-centric programs that maximize engagement and revenue across web, email, mobile and on-console direct messaging channels.
• Set priorities and evolve owned-channel plans in response to product launches, lifecycle stages, player behavior and changing business needs.
• Lead technical and data conversations with marketing and engineering teams to scale automation, trigger-based messaging and personalization.
• Design Product, Hardware and Brand experimentation plans using data insights to drive scalable learnings and recommendations.
• Use data-driven storytelling to socialize program performance and influence stakeholders up and out.
• Establish scalable Lifecycle Marketing best practices across Product, Hardware and Brand, including evergreen and automated customer journeys.

Job description

Sony Interactive Entertainment's Lifecycle Marketing team is seeking a senior manager to own lifecycle and owned-channel strategy for Product, Hardware and Brand initiatives across web, email, mobile and on-console messaging.

You will partner with Product, Hardware, Brand and global marketing teams to drive engagement, conversion and revenue, using data-driven storytelling to socialize performance and influence stakeholders.