Lifecycle Marketing Lead: Owned Channels & Personalization

Sony Interactive Entertainment Inc. (Japan); San Mateo (CA); Hybrid; USD 118,000 - 177,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401(k) Matching

Paid Time Off

Wellness Program

Employee Discounts

Job summary

Sony Interactive Entertainment is seeking a Lifecycle Marketing Manager to own the lifecycle strategy for Product, Hardware and Brand initiatives across web, email, mobile and on-console channels. You will partner with Creative Studio, Data Science, Audience & Measurement and Marketing teams across the Americas, Europe, and Asia to drive engagement, retention and revenue.

You will design data-informed programs, run experiments, and lead scaling of automated journeys while shaping best

Qualifications

• Own the end-to-end lifecycle and owned-channel strategy for Product, Hardware and Brand initiatives, defining the role of each channel and establishing long-term roadmaps that support player engagement, conversion, retention and revenue.
• Lead Lifecycle Marketing partnerships with Product, Hardware, Brand and global marketing teams to drive player and business outcomes.
• Design player-centric programs that focus on what's best for the player while driving high levels of engagement and revenue, pushing the evolution of our Lifecycle Marketing foundation spanning web, email, mobile and on-console direct messaging channels.
• Set priorities and evolve owned-channel plans in response to product launches, lifecycle stages, player behavior and changing business needs, aligning cross-functional teams around the highest-impact opportunities.
• Lead technical and data conversations with marketing and engineering teams to exponentially scale automation, trigger-based messaging and personalization.
• Design Product, Hardware and Brand experimentation plans using data insights to drive recommendations, finding opportunities to take learnings and drive them at scale.
• Use data-driven storytelling to socialize program performance, build trust amongst stakeholders and influence upwards and outwards.
• Establish scalable Lifecycle Marketing best practices across Product, Hardware and Brand, including evergreen and automated customer journeys.

Responsibilities

• Own the end-to-end lifecycle and owned-channel strategy for Product, Hardware and Brand initiatives, defining the role of each channel and establishing long-term roadmaps that support player engagement, conversion, retention and revenue.
• Lead Lifecycle Marketing partnerships with Product, Hardware, Brand and global marketing teams to drive player and business outcomes.
• Design player-centric programs that focus on what's best for the player while driving high levels of engagement and revenue, pushing the evolution of our Lifecycle Marketing foundation spanning web, email, mobile and on-console direct messaging channels.
• Set priorities and evolve owned-channel plans in response to product launches, lifecycle stages, player behavior and changing business needs, aligning cross-functional teams around the highest-impact opportunities.
• Lead technical and data conversations with marketing and engineering teams to exponentially scale automation, trigger-based messaging and personalization.
• Design Product, Hardware and Brand experimentation plans using data insights to drive recommendations, finding opportunities to take learnings and drive them at scale.
• Use data-driven storytelling to socialize program performance, build trust amongst stakeholders and influence upwards and outwards.
• Establish scalable Lifecycle Marketing best practices across Product, Hardware and Brand, including evergreen and automated customer journeys.
• Bring innovative thinking and curiosity to the role, proactively exploring emerging technologies, evolving customer behaviors and new approaches to lifecycle marketing. Identify opportunities to experiment with new capabilities and translate relevant learnings into scalable improvements across our owned-channel experiences.

Job description

Sony Interactive Entertainment is seeking a Lifecycle Marketing Manager to own the lifecycle strategy for Product, Hardware and Brand initiatives across web, email, mobile and on-console channels. You will partner with Creative Studio, Data Science, Audience & Measurement and Marketing teams across the Americas, Europe, and Asia to drive engagement, retention and revenue.

You will design data-informed programs, run experiments, and lead scaling of automated journeys while shaping best