Gaming Lifecycle Marketing Lead

Amazon Inc.; Seattle (WA); Vor Ort; USD 143.000 - 193.000; Vollzeit

Benefits dieser Stelle

Health insurance

401(k)

Paid time off

Parental leave

Zusammenfassung

Amazon Gaming is seeking a strategic Lifecycle & Engagement Manager to own the end-to-end player lifecycle, from first touch through retention and reactivation. You will design and execute communications, programs, and experiences that keep players engaged, active, and invested in the Amazon Gaming ecosystem.

You will build the lifecycle marketing engine from the ground up, define the player journey, develop segmentation frameworks, and partner with product and analytics teams to drive

Qualifikationen

• 6+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building, executing and scaling cross-functional marketing programs.
• Experience leading go-to-market for consumer software or hardware product launches.

Aufgaben

• Own the end-to-end player lifecycle from first touch through long-term retention and reactivation.
• Design and execute communications, programs, and experiences that keep players engaged and invested.

Kenntnisse

Marketing strategy

Data analysis

Cross-functional collaboration

Lifecycle marketing

Go-to-market leadership

Tools

SQL

Tableau

Excel

Jobbeschreibung

Amazon Gaming is seeking a strategic Lifecycle & Engagement Manager to own the end-to-end player lifecycle, from first touch through retention and reactivation. You will design and execute communications, programs, and experiences that keep players engaged, active, and invested in the Amazon Gaming ecosystem.

You will build the lifecycle marketing engine from the ground up, define the player journey, develop segmentation frameworks, and partner with product and analytics teams to drive