Lifecycle Marketing Manager

Onward Search; Santa Monica (CA); Ibrido; USD 83.000 - 124.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical, Dental, and Vision Insurance.

Life Insurance.

401(k) Program.

Commuter Benefit.

eLearning and Ongoing Training.

Education Reimbursement.

Descrizione del lavoro

Onward Search is seeking a strategic Lifecycle Marketing Manager for a 6-month contract in the Santa Monica area. You will assess and refresh evergreen player journeys, align messaging with business goals, and drive multi-channel campaigns across email, in-game, SMS, and more for our major gaming title franchise.

Responsibilities include evaluating current journeys, building a refreshed ecosystem, ensuring quality and deliverability, and guiding Braze-based technical execution with segmentation,

Competenze

• Evaluate existing lifecycle programs by analyzing evergreen journeys, audience strategies, messaging, channel mix, and performance data.
• Build and implement refreshed evergreen ecosystem with onboarding, engagement, monetization, retention, and winback journeys.
• Drive lifecycle campaigns from brief to deployment, managing timelines, approvals, dependencies, and quality.

Mansioni

• Evaluate current lifecycle program by analyzing evergreen journeys, audience strategies, messaging, channel mix, and performance data.
• Build and implement refreshed evergreen ecosystem with onboarding, engagement, monetization, retention, and winback journeys.
• Drive lifecycle campaigns from brief creation through deployment, managing timelines, stakeholder approvals, dependencies, and quality.

Conoscenze

Lifecycle marketing

Copywriting

Project management

Gaming audience understanding

Audience targeting

Communication

Strumenti

Braze

Descrizione del lavoro

This temporary contract position offers an exciting opportunity within the entertainment industry for a strategic and *hands-on Lifecycle Marketing Manager* to support a focused *6 month project* for our client's major gaming title franchise.

This role involves assessing existing lifecycle programs, identifying gaps, launching refreshed evergreen player journeys, and developing strategic frameworks to guide future lifecycle planning and execution. You will connect player behaviors with business goals, evaluate current journeys, and measure impact across multiple channels including email, in-game, SMS, WhatsApp, and emerging platforms.

The application deadline for this role is 10/28/2026.

Lifecycle Marketing Manager Responsibilities:

• Evaluate the current lifecycle program by analyzing evergreen player journeys, audience strategies, messaging, channel mix, and performance data.
• Build and implement a refreshed evergreen ecosystem with clear start/stop/continue recommendations, onboarding, engagement, monetization, retention, and winback journeys.
• Drive lifecycle campaigns from brief creation through deployment, managing timelines, stakeholder approvals, dependencies, and ensuring campaign quality.
• Guide technical execution in Braze, including audience segmentation, entry criteria, triggers, personalization, Liquid logic, and journey design.
• QA campaign assets, copy, audience targeting, journey logic, and timing; ensure deliverability best practices and campaign accuracy before launch.

Lifecycle Marketing Manager Qualifications:

• Strong (6+ years of) lifecycle marketing experience with a proven track record in evaluating, strategizing, and executing lifecycle programs.
• Practical expertise in Braze, including building Canvas journeys, configuring segments and triggers, and applying personalization and Liquid logic.
• Excellent project management skills with an ability to manage timelines, dependencies, stakeholders, and deadlines.
• Skilled copywriter capable of adapting messaging to various audiences, channels, and player motivations.
• Deep familiarity with the gaming franchise content (recruiter to discuss with you if you are a fit), systems, and community to craft credible player messaging.
• Able to work the hybrid schedule locally in the Santa Monica area.

Perks and Benefits:

• Medical, Dental, and Vision Insurance.
• Life Insurance.
• 401(k) Program.
• Commuter Benefit.
• eLearning and Ongoing Training.
• Education Reimbursement.

Eligibility requires working over 30 hours per week on an assignment lasting at least 10 weeks.