Lifecycle Marketing Lead - Online Programs (Hybrid)

University of Vermont; Burlington (VT); Hybrid; USD 73,000 - 83,000; Full time

Benefits offered by this job

Hybrid schedule

Job summary

The University of Vermont is seeking a Lifecycle Marketing and Communications Manager to lead strategic and operational lifecycle communications for PACE programs and online learner populations. The role emphasizes launch, enrollment growth, onboarding, and ongoing student success across online programs.

You will develop, implement, maintain, and evaluate email, SMS, CRM, and enrollment coach journeys; establish standards, calendars, and audience strategies while tailoring communications to

Qualifications

• Bachelor's degree in marketing, communications, business, higher education administration, digital marketing, information systems, or a related field, and four years of relevant professional experience.
• Experience developing multistage lifecycle communications across customer or student journeys.
• Experience planning, building, launching, and evaluating email marketing and automated campaigns.
• Experience using a CRM/marketing automation platform and coordinating vendors.

Skills

Communication skills

Writing skills

Analytics

Interpersonal skills

Education

Bachelor's degree in marketing, communications, business or related field

Tools

Slate

HubSpot

Salesforce Marketing Cloud

Job description

The University of Vermont is seeking a Lifecycle Marketing and Communications Manager to lead strategic and operational lifecycle communications for PACE programs and online learner populations. The role emphasizes launch, enrollment growth, onboarding, and ongoing student success across online programs.

You will develop, implement, maintain, and evaluate email, SMS, CRM, and enrollment coach journeys; establish standards, calendars, and audience strategies while tailoring communications to