Senior Lifecycle Marketing & Growth Lead - Remote

University of Phoenix; United States; Remote; USD 88,000 - 177,000; Full time

Benefits offered by this job

Annual Bonus Award

Tuition discount for employees

Medical, dental and vision plans

Job summary

University of Phoenix is seeking a Senior Manager, Lifecycle Marketing & Growth to design and execute data-driven lifecycle programs that move prospective students from interest to enrollment. You will lead cross‑functional initiatives across email, SMS/MMS, direct mail, web, and display while leveraging AI and emerging technologies to improve engagement and outcomes.

You will identify funnel growth opportunities, build business cases, and translate insights into scalable GTM strategies.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Five years of lifecycle marketing, growth marketing, CRM/engagement marketing, performance marketing, product marketing, integrated marketing, or related discipline.
• Experience with CRM/engagement marketing, marketing automation, and multi-channel programs.
• Experience developing and scaling direct mail programs and multi-channel campaigns.

Responsibilities

• Develop lifecycle marketing and go‑to‑market strategy across the prospect funnel.
• Size funnel growth opportunities using data and translate into plans and optimization roadmaps.
• Develop audience messaging, offers, channels, and cadence with measurable success metrics.
• Monitor funnel and channel performance; identify trends and optimization opportunities.
• Develop and optimize direct mail programs, including audience strategy and vendor management.
• Collaborate with Agile product teams to execute go‑to‑market initiatives and ensure alignment.

Skills

Audience segmentation

Personalization

Journey orchestration

Integrated campaigns

Multi-channel marketing

Direct mail

Cross-functional leadership

Analytics

Project management

Agile product teams

AI marketing

Marketing automation

Education

Bachelor's degree

High school diploma

Tools

CRM platforms

Marketing automation

Analytics tools

Job description

University of Phoenix is seeking a Senior Manager, Lifecycle Marketing & Growth to design and execute data-driven lifecycle programs that move prospective students from interest to enrollment. You will lead cross‑functional initiatives across email, SMS/MMS, direct mail, web, and display while leveraging AI and emerging technologies to improve engagement and outcomes.

You will identify funnel growth opportunities, build business cases, and translate insights into scalable GTM strategies.