Lifecycle Marketing and Communications Manager

University of Vermont; Burlington (VT); Hybrid; USD 73,000 - 83,000; Full time

Benefits offered by this job

Hybrid schedule

Job summary

The University of Vermont is seeking a Lifecycle Marketing and Communications Manager to lead strategic and operational lifecycle communications for PACE programs and online learner populations. The role emphasizes launch, enrollment growth, onboarding, and ongoing student success across online programs.

You will develop, implement, maintain, and evaluate email, SMS, CRM, and enrollment coach journeys; establish standards, calendars, and audience strategies while tailoring communications to

Qualifications

• Bachelor's degree in marketing, communications, business, higher education administration, digital marketing, information systems, or a related field, and four years of relevant professional experience.
• Experience developing multistage lifecycle communications across customer or student journeys.
• Experience planning, building, launching, and evaluating email marketing and automated campaigns.
• Experience using a CRM/marketing automation platform and coordinating vendors.

Skills

Communication skills

Writing skills

Analytics

Interpersonal skills

Education

Bachelor's degree in marketing, communications, business or related field

Tools

Slate

HubSpot

Salesforce Marketing Cloud

Job description

Position Details

Advertising/Posting Title lifecycle Marketing and Communications Manager Posting Summary The Lifecycle Marketing and Communications Manager provides strategic and operational leadership for lifecycle communications across PACE programs and student populations, with a strong focus on the launch, enrollment growth, onboarding, and continued success of students in new online undergraduate and online graduate degree programs. The Manager develops, implements, maintains, and evaluates coordinated email, SMS, CRM, and enrollment coach-supported journeys across the prospective and enrolled student lifecycle. The position establishes PACE-wide communication standards, audience strategies, calendars, and performance measures while adapting communications to distinct program and learner needs.

Minimum Qualifications

Bachelor's degree in marketing, communications, business, higher education administration, digital marketing, information systems, or a related field, and four years of relevant professional experience. Demonstrated experience developing and managing multistage lifecycle communications across the customer, student, or constituent journey. Experience planning, building, launching, and evaluating email marketing and automated communication campaigns. Experience using a customer relationship management or marketing automation platform, such as Slate, HubSpot, Salesforce Marketing Cloud, or a comparable system. Effective writing and editing skills, ability to evaluate and coordinate vendors to match project needs; effective analytic, interpersonal, and communications skills. Computer proficiency with email and office software, and the ability to work within a team environment.

Desirable Qualifications

Anticipated Pay Range $73,000-$83,000 Other Information Special Conditions A probationary period may be required, This position is eligible for a hybrid schedule with an option to split time between campus and elsewhere, in accordance with the university telecommuting policy, Background Check required for this position FLSA Exempt Union Position Yes, UVMSU

Posting Details

Position will be posted for a minimum of one week, after which it is subject to removal without notice.

Job Location

Burlington, Vermont, United States Job Open Date 11/06/2026 Job Close Date (Jobs close at 11:59 PM EST.) Open Until Filled No

Our Common Ground Statement

The University of Vermont is a welcoming, educationally purposeful community committed to creating an inclusive environment that embraces intellectual diversity and global perspectives. We seek to prepare students to be accountable leaders who will bring to their work a grasp of complexity, effective problem-solving and communication skills, and an enduring commitment to learning and ethical conduct. Members of the University of Vermont community embrace and advance the values of Our Common Ground: Respect, Integrity, Innovation, Openness, Justice, and Responsibility. Staff play a critical role in this effort and the successful candidate will demonstrate a strong commitment to UVM's mission and advancing Our Common Ground values through the execution of their job duties.

Position Information

Position Title Marketing PC3 X Posting Number S6392PO Department PACE - Administration/50100 Position Number 00028040 Percent of Full-Time 1.0 Standard Hours at 1.0 FTE 37.5 Term (months per year) 12

Supplemental Questions

• Please specify here where applicable. Enter "NA" if not applicable. (Open Ended Question)
• How did you hear about this employment opportunity?
  • Chronicle of Higher Education
  • HigherEdJobs
  • Inside Higher Ed
  • LinkedIn
  • Seven Days
  • UVM Employee (Please specify below)
  • UVM Employment Web Site
  • Vermont JobLink (Department of Labor)
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