Hybrid Lifecycle Marketing Program Lead

Elevations Credit Union; Broomfield (CO); On-site; USD 70,000 - 100,000; Full time

Job summary

Elevations Credit Union is seeking a lifecycle marketing professional to design and optimize member journeys across onboarding, activation, engagement, retention, and growth. You will own omnichannel email campaigns and coordinate across departments to drive data-driven improvements.

The role emphasizes audience strategy, personalization, and testing, balancing strategic planning with hands-on execution in a regulated financial services environment.

Qualifications

• Design and optimize member journeys across onboarding, activation, engagement, retention, and growth.
• Own omnichannel email campaigns and coordinate across departments to drive data-driven improvements.

Responsibilities

• Focus on audience strategy, personalization, and testing.
• Balance strategic planning with hands-on execution in a regulated financial services environment.

Skills

Audience strategy

Personalization

A/B testing

Email campaigns

Data analytics

Job description

Elevations Credit Union is seeking a lifecycle marketing professional to design and optimize member journeys across onboarding, activation, engagement, retention, and growth. You will own omnichannel email campaigns, coordinate across departments, and drive data-driven improvements.

The role focuses on audience strategy, personalization, and testing, balancing strategic planning with hands-on execution in a regulated financial services environment.