Lifecycle Marketing and Communications Manager

University of Vermont; Burlington (VT); Hybrid; USD 73,000 - 83,000; Full time

Benefits offered by this job

Hybrid schedule

Job summary

University of Vermont seeks a Lifecycle Marketing and Communications Manager to lead lifecycle communications for PACE programs and student populations, focusing on launch, enrollment growth, onboarding, and student success in online programs.

The role develops and executes email, SMS, CRM, and enrollment-coach journeys, establishing standards, calendars, and performance metrics tailored to program and learner needs. Hybrid work options are available.

Qualifications

• Bachelor’s degree in marketing, communications, business, higher education administration, digital marketing, information systems, or a related field.
• Four years of relevant professional experience.
• Experience developing multistage lifecycle communications across the customer, student, or constituent journey.
• Experience planning, building, launching, and evaluating email marketing and automated communication campaigns.

Responsibilities

• Provide strategic and operational leadership for lifecycle communications across PACE programs and student populations.
• Develop, implement, maintain, and evaluate coordinated email, SMS, CRM, and enrollment-coach journeys.
• Set PACE-wide communication standards, audience strategies, calendars, and performance measures.

Skills

Email marketing

Lifecycle communications

CRM platforms

Writing & editing

Team collaboration

Education

Bachelor’s degree in marketing, communications, business, higher education administration, digital marketing, information systems

Tools

Slate

HubSpot

Salesforce Marketing Cloud

Job description

Lifecycle Marketing and Communications Manager

The University of Vermont is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category legally protected by federal or state law.

For information on safety and security at the University of Vermont, see the annual security report by clicking on the Clery Act button in the sidebar menu.

Finalists for positions at UVM may be subject to a criminal background check.

For classified staff positions, actual hiring pay dependent on current competitor market conditions, comparable campus peer(s) at time of hire, and candidate’s experience level and length.

Be sure to carefully review and update your application information before submitting an application!

Advertising/Posting Title Lifecycle Marketing and Communications Manager

Posting Summary

The Lifecycle Marketing and Communications Manager provides strategic and operational leadership for lifecycle communications across PACE programs and student populations, with a strong focus on the launch, enrollment growth, onboarding, and continued success of students in new online undergraduate and online graduate degree programs. The Manager develops, implements, maintains, and evaluates coordinated email, SMS , CRM , and enrollment coach-supported journeys across the prospective and enrolled student lifecycle. The position establishes PACE -wide communication standards, audience strategies, calendars, and performance measures while adapting communications to distinct program and learner needs.

Minimum Qualifications (or equivalent combination of education and experience)

Bachelor’s degree in marketing, communications, business, higher education administration, digital marketing, information systems, or a related field, and four years of relevant professional experience. Demonstrated experience developing and managing multistage lifecycle communications across the customer, student, or constituent journey. Experience planning, building, launching, and evaluating email marketing and automated communication campaigns.

Experience using a customer relationship management or marketing automation platform, such as Slate, HubSpot, Salesforce Marketing Cloud, or a comparable system. Effective writing and editing skills, ability to evaluate and coordinate vendors to match project needs; effective analytic, interpersonal, and communications skills. Computer proficiency with email and office software, and the ability to work within a team environment.

Desirable Qualifications

Anticipated Pay Range

Anticipated Pay Range $73,000-$83,000

Other Information

Special Conditions

Special Conditions A probationary period may be required, This position is eligible for a hybrid schedule with an option to split time between campus and elsewhere, in accordance with the university telecommuting policy, Background Check required for this position

FLSA

FLSA Exempt

Union Position

Union Position Yes, UVMSU

Position will be posted for a minimum of one week, after which it is subject to removal without notice.

Job Location

Job Open Date

Job Open Date 11/06/2026

Job Close Date (Jobs close at 11:59 PM EST.)

Open Until Filled No

The University of Vermont is a welcoming, educationally purposeful community committed to creating an inclusive environment that embraces intellectual diversity and global perspectives. We seek to prepare students to be accountable leaders who will bring to their work a grasp of complexity, effective problem-solving and communication skills, and an enduring commitment to learning and ethical conduct. Members of the University of Vermont community embrace and advance the values of Our Common Ground: Respect, Integrity, Innovation, Openness, Justice, and Responsibility. Staff play a critical role in this effort and the successful candidate will demonstrate a strong commitment to UVM’s mission and advancing Our Common Ground values through the execution of their job duties.

Position Information

Position Title

Position Title Marketing PC3 X

Posting Number

Posting Number S6392PO

Department

Department PACE - Administration/50100

Position Number

Position Number 00028040

Percent of Full-Time

Percent of Full-Time 1.0

Standard Hours at 1.0 FTE

Standard Hours at 1.0 FTE 37.5

Term (months per year)

Term (months per year) 12

Supplemental Questions

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• Please specify here where applicable. Enter "NA" if not applicable.
• How did you hear about this employment opportunity?
  • Chronicle of Higher Education
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  • Inside Higher Ed
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  • UVM Employee (Please specify below)
  • UVM Employment Web Site
  • Vermont JobLink (Department of Labor)
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