Lifecycle Marketing & Enrollment Communications Lead (Hybrid)

Uvmjobs; Burlington (VT); Hybrid; USD 73,000 - 83,000; Full time

Benefits offered by this job

Hybrid schedule

Job summary

University of Vermont seeks a Lifecycle Marketing and Communications Manager to lead lifecycle communications for PACE programs and student populations, focusing on launch, enrollment growth, onboarding, and student success in online programs.

The role develops and executes email, SMS, CRM, and enrollment-coach journeys, establishing standards, calendars, and performance metrics tailored to program and learner needs. Hybrid work options are available.

Qualifications

• Bachelor’s degree in marketing, communications, business, higher education administration, digital marketing, information systems, or a related field.
• Four years of relevant professional experience.
• Experience developing multistage lifecycle communications across the customer, student, or constituent journey.
• Experience planning, building, launching, and evaluating email marketing and automated communication campaigns.

Responsibilities

• Provide strategic and operational leadership for lifecycle communications across PACE programs and student populations.
• Develop, implement, maintain, and evaluate coordinated email, SMS, CRM, and enrollment-coach journeys.
• Set PACE-wide communication standards, audience strategies, calendars, and performance measures.

Skills

Email marketing

Lifecycle communications

CRM platforms

Writing & editing

Team collaboration

Education

Bachelor’s degree in marketing, communications, business, higher education administration, digital marketing, information systems

Tools

Slate

HubSpot

Salesforce Marketing Cloud

Job description

University of Vermont seeks a Lifecycle Marketing and Communications Manager to lead lifecycle communications for PACE programs and student populations, focusing on launch, enrollment growth, onboarding, and student success in online programs.

The role develops and executes email, SMS, CRM, and enrollment-coach journeys, establishing standards, calendars, and performance metrics tailored to program and learner needs. Hybrid work options are available.