Lifecycle Marketing Lead - Multi-Channel & Loyalty

anaheimducks; Anaheim (CA); On-site; USD 75,000 - 100,000; Full time

Job summary

OC Sports & Entertainment, LLC is seeking a Lifecycle Marketing Manager to lead CRM-driven lifecycle campaigns across email, SMS, and push channels. The role supports acquisition, onboarding, engagement and retention for Orange County audiences.

The ideal candidate has 5+ years in CRM and email marketing, with hands-on experience in Salesforce Marketing Cloud and strong data-driven decision making. This is an on-site, California-based position offering a competitive salary and benefits.

Qualifications

• 5+ years of CRM and email marketing experience.
• Hands-on experience with marketing automation platforms and segmentation tools (Salesforce, Marketing Cloud).
• Strong analytical skills with experience using data to inform creative and strategic decisions.
• Experience managing large-scale CRM databases and integrations.
• Background in developing loyalty programs to increase dwell time and spend.

Responsibilities

• Build and manage lifecycle marketing campaigns across email, SMS, and push channels, supporting acquisition, onboarding, engagement, and retention goals.
• Manage audience segmentation, automation, and personalization workflows.
• Analyze campaign performance and recommend optimizations.
• Partner with digital, social, and guest experience teams to enhance customer data use.
• Develop strategy for loyalty program for district visitors inclusive of entertainment visitors, office workers, employees, and residents.
• Perform other duties as assigned

Skills

CRM marketing

Email marketing

Marketing automation

Data analysis

Education

Bachelor's Degree

Tools

Salesforce

Marketing Cloud

Job description

OC Sports & Entertainment, LLC is seeking a Lifecycle Marketing Manager to lead CRM-driven lifecycle campaigns across email, SMS, and push channels. The role supports acquisition, onboarding, engagement and retention for Orange County audiences.

The ideal candidate has 5+ years in CRM and email marketing, with hands-on experience in Salesforce Marketing Cloud and strong data-driven decision making. This is an on-site, California-based position offering a competitive salary and benefits.