Lifecycle Marketing Manager: CRM, Loyalty & Retention

Honda Center

Anaheim (CA)

On-site

USD 75,000 - 100,000

Full time

7 days ago

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Job summary

OC Sports & Entertainment, LLC in Anaheim is seeking a Lifecycle Marketing Manager to own CRM, lifecycle email, and loyalty program strategy for district visitors including entertainment attendees and employees. You will drive acquisition, onboarding, engagement, and retention through data-driven campaigns across channels.

You will manage segmentation, automation, and personalization workflows, analyze campaign performance, and partner with digital, social, and guest-experience teams to maximize

Qualifications

5+ years of CRM and email marketing experience.
Hands-on with marketing automation platforms and segmentation tools such as Salesforce Marketing Cloud.
Strong analytical skills using data to inform creative and strategy.
Experience managing large CRM databases and integrations.
Background in loyalty programs to increase dwell time and spend.

Responsibilities

Build and manage lifecycle marketing campaigns across email, SMS, and push channels.
Manage audience segmentation, automation, and personalization workflows.
Analyze campaign performance and recommend optimizations.
Partner with digital, social, and guest experience teams to enhance customer data use.
Develop loyalty program strategy for diverse audience segments.

Skills

CRM & Email Marketing

Marketing Automation

Data-Driven Decisions

Education

Bachelor's Degree

Tools

Salesforce

Marketing Cloud

Job description

You will manage segmentation, automation, and personalization workflows, analyze campaign performance, and partner with digital, social, and guest-experience teams to maximize

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