Lifecycle Marketing Leader - Hybrid, Data-Driven Growth

Elevations Credit Union; Broomfield (CO); Hybrid; USD 79,000 - 99,000; Full time

Benefits offered by this job

4 weeks PTO

Volunteer time off

12 holidays

Health, dental, vision with HSA

401(k) with match up to 4%

Parental leave up to 12 weeks

Employee Assistance Program

Tuition reimbursement up to $5,250/yr

Hybrid work arrangement

Job summary

Elevations Credit Union is seeking a Lifecycle Marketing Manager to design and optimize member journeys across onboarding, activation, engagement, retention, and growth. You will own omnichannel campaigns, especially email, and collaborate with Digital, Analytics, Product, and Compliance teams to ensure compliant, on-brand communications that drive measurable outcomes.

The role emphasizes data-driven optimization, segmentation, and personalization, with a strong focus on cross-functional

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Data Analytics, or equivalent.
• 4+ years of lifecycle/CRM/growth/brand marketing or member engagement experience.
• Experience building customer journeys for onboarding, activation, retention, reactivation, or cross-sell.
• Strong grasp of lifecycle marketing, segmentation, personalization, and testing/optimization.
• Direct experience with marketing automation or CRM platforms.
• Ability to translate business priorities into campaign briefs, audience strategies, and channel plans.
• Strong analytical skills with the ability to turn data into actionable recommendations.
• Proven ability to lead cross-functional work across multiple units while meeting timelines in regulated environment.

Responsibilities

• Lifecycle Strategy & Member Journey Design: Develop lifecycle strategies across acquisition, onboarding, activation, engagement, retention, reactivation, and growth.
• Omnichannel Campaign Orchestration & Execution: Own email campaigns and coordinate lifecycle campaigns across channels.
• Marketing Analytics, Measurement & Optimization: Define metrics, tracking, segmentation, and reporting frameworks.
• Cross-Functional Communications Planning & Compliance: Lead lifecycle communications planning across multiple teams and ensure regulatory compliance.
• Content Strategy & Development: Guide messaging, personalization, and content hierarchy with stakeholders.

Skills

Lifecycle marketing

CRM marketing

Growth marketing

Member engagement

Campaign planning

Analytics

Cross-functional leadership

Regulatory awareness

Education

Bachelor's degree in Marketing/Communications/Business/Data Analytics or equivalent

Tools

HubSpot

Marketo

Salesforce

Adobe

GA4

Tableau

Power BI

Looker

Job description

Elevations Credit Union is seeking a Lifecycle Marketing Manager to design and optimize member journeys across onboarding, activation, engagement, retention, and growth. You will own omnichannel campaigns, especially email, and collaborate with Digital, Analytics, Product, and Compliance teams to ensure compliant, on-brand communications that drive measurable outcomes.

The role emphasizes data-driven optimization, segmentation, and personalization, with a strong focus on cross-functional