Lifecycle Marketing Lead - Growth & Activation

CrowdRiff Inc.; United States; Remote; USD 120,000 - 170,000; Full time

Benefits offered by this job

Parental leave

DevDollars program

Equity incentives

Flexible work hours

Job summary

CrowdRiff Inc. is looking for a seasoned lifecycle marketer to own the end-to-end customer journey from onboarding through renewal.

You’ll map journeys, define cohorts, and build triggers to optimize activation and expansion across all CrowdRiff products. You’ll design messaging across channels and markets, including North America, Europe, Australia, and New Zealand, coordinating with GTM engineering to automate workflows.

Qualifications

• 8+ years in B2B SaaS marketing, with at least 3 in lifecycle, customer or growth marketing.
• Track record of always-on lifecycle programs that moved activation, expansion or retention.
• Experience building segmentation, cohort and account scoring models, and turning them into triggers and journeys.
• Strong creative judgment for formats, channels and communications that make programs stand out.
• Working knowledge of HubSpot (or a similar platform) and Intercom, and how product usage data drives triggers and segmentation.
• Comfort turning data into decisions, writing requirements, and briefing an engineer on what to build.
• Hands-on use of AI to automate workflows.
• Experience in travel, tourism or destination marketing is a plus.

Responsibilities

• Map customer journeys from onboarding through adoption, expansion and renewal across all products and paths for prospects.
• Define moments, cohorts, and triggers to drive engagement, turning them into engineering requirements.
• Score accounts on fit and intent to guide target accounts strategy.
• Decide messaging per cohort and channel—email, in-product, website, webinars, community, or AM; adapt for market segments.
• Lead onboarding and adoption programs with Product and Support.
• Run expansion campaigns to convert pipeline to closed deals.
• Create cross-sell plays for each expansion path (Planner, Creators, UGC, DAM).
• Report on activation, expansion, retention, and nurture, and suggest changes.
• Leverage AI to automate lifecycle workflows with GTM engineer.

Skills

Lifecycle marketing

B2B SaaS marketing

Customer growth

Segmentation & cohorts

Account scoring

AI workflows

Data-driven decisions

Tools

HubSpot

Intercom

Job description

CrowdRiff Inc. is looking for a seasoned lifecycle marketer to own the end-to-end customer journey from onboarding through renewal.

You’ll map journeys, define cohorts, and build triggers to optimize activation and expansion across all CrowdRiff products. You’ll design messaging across channels and markets, including North America, Europe, Australia, and New Zealand, coordinating with GTM engineering to automate workflows.