Lifecycle Marketing Specialist

Aquent (United States); Sunnyvale (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Aquent has partnered with a global technology leader to drive lifecycle marketing for a world-class suite of business productivity tools. You will own end-to-end campaigns that convert trials, onboard users, and expand adoption for millions of users globally.

This role blends strategic campaign design with hands-on execution, coordinating HTML delivery, localization, and analytics to optimize engagement across a global business customer base.

Qualifications

• 4+ years of hands-on lifecycle/CRM/growth email marketing experience.
• Experience delivering large-scale campaigns to hundreds of thousands or millions of users.
• Strong understanding of experiment design and structured A/B/multivariate testing.

Responsibilities

• Manage end-to-end delivery of 4–5 multi‑touch or single‑touch email campaigns per month, from brief to deployment and results.
• Create, optimize and scale lifecycle communications for trial-to-paid conversion, onboarding, adoption, upgrades, and add-ons.
• Develop testing frameworks and run A/B/multivariate tests to improve engagement and conversion across segments.
• Collaborate with activation and program managers for HTML transcoding, localization and delivery; align messaging with product roadmaps.
• Coordinate with external agencies and internal tools to produce campaigns with fast turnaround.
• Review email assets in Figma to maintain strong visual identity and brand standards.

Skills

Lifecycle marketing

CRM marketing

Growth email marketing

A/B testing

Campaign management

Tools

Figma

Salesforce Marketing Cloud

Marketo

Job description

The Opportunity

Aquent has partnered with a global technology leader renowned for its innovative products that connect billions of people worldwide. By joining this dynamic team through Aquent, you will have the unique opportunity to shape how millions of business customers engage with industry-leading productivity and collaboration tools, driving real impact on how teams work together globally.

We are seeking an experienced marketing professional to drive the lifecycle strategy for a world-class suite of business productivity tools. In this role, you will play a pivotal part in guiding a global business customer base through key milestones—from trial conversion and onboarding to deep product adoption, retention, and expansion. Operating at a perfect balance of strategic campaign design and hands-on execution, you will take end-to-end ownership of high-impact email campaigns that reach millions of users globally. Your work will directly influence user engagement and help businesses unlock the full value of their digital tools.

What You Will Do

• Manage the end-to-end delivery of 4 to 5 multi-touch or single-touch email campaigns per month, from initial creative briefing and hypothesis generation to final deployment and performance analysis.


• Create, optimize, and scale lifecycle communications that drive trial-to-paid conversion, user onboarding, feature adoption, subscription tier upgrades, and ecosystem add-on integration.


• Develop testing frameworks, formulate rigorous hypotheses, and execute A/B and multivariate tests to optimize engagement and conversion metrics across diverse customer cohorts.


• Partner closely with internal activation and program managers for HTML transcoding, localization, and technical delivery, as well as product marketing managers to align messaging with product roadmaps.


• Direct external creative agencies for large-scale campaigns, while utilizing internal composition and generative design tools for faster-turnaround collateral.


• Review email assets critically in Figma to uphold high visual identity and brand excellence.

What You Bring

• 4+ years of hands-on experience in lifecycle marketing, CRM marketing, or growth email marketing.


• Proven experience executing large-scale campaigns delivered to audiences of hundreds of thousands or millions of users.


• Solid grasp of experimentation principles, including defining baselines, establishing control groups, and running structured A/B or multivariate tests.


• Demonstrated ability to adapt quickly to proprietary internal systems, self-serve workflows, and automation suites.


• Experience reviewing design layouts and providing structured feedback using Figma or a comparable visual design platform.

Nice-to-Have Qualifications

• Prior experience in B2B technology or SaaS lifecycle marketing.


• Familiarity with enterprise CRM or marketing automation platforms such as Salesforce Marketing Cloud, Marketo, or comparable systems.


• Experience directing agency partners through structured creative briefs and iterative feedback rounds.


• Familiarity using email as a testing mechanism to validate messaging before rolling out in-product user experiences.