Lifecycle Marketing Lead, Data-Driven Cross-Channel Programs

OneMain Financial Group; Baltimore (MD); Hybrid; USD 85,000 - 110,000; Full time

Benefits offered by this job

Health benefits

401(k) matching

Employee stock purchase plan

Tuition reimbursement

Paid time off

Sick leave

Paid holidays

Volunteer time

Job summary

OneMain Financial is seeking a Marketing Customer Lifecycle & Communications Program Lead to drive data‑driven lifecycle strategies that engage customers and coordinate cross‑channel testing. You will connect Analytics, Operations, Product, Technology, and Compliance to execute impactful programs.

The role requires strong customer focus, rigorous testing, and the ability to influence outcomes with autonomy and accountability while partnering with leaders across the enterprise.

Qualifications

• 5+ years of strategic marketing experience in customer acquisition or loyalty.
• Ability to align marketing with business strategy and goals.
• Proven experience with campaign development from briefs to launch.
• Strong analytical skills to drive marketing initiatives.
• Excellent communication and ability to work with all management levels.
• Experience in financial services or customer engagement is a plus.

Responsibilities

• Drive lifecycle communications to engage customers at key moments.
• Coordinate cross-channel testing across email, SMS, mail, and AI agents.
• Identify opportunities to lift performance through data-driven experiments.
• Operationalize automated communications with minimal disruption.
• Develop targeting criteria and testing segments with analytics.
• Lead forums to socialize progress and align with business units.
• Measure communications and address risks with partners.
• Champion scalable processes and platform transitions.
• Partner with Analytics, Product, Operations, Technology, and Compliance.
• Create presentations reporting metrics and insights for future tests.

Skills

Strategic marketing

Cross-functional collaboration

Campaign management

Data-driven testing

Communication skills

Stakeholder management

Financial services experience

Education

Bachelor’s degree in marketing or related field

Tools

Adobe Campaign

Job description

OneMain Financial is seeking a Marketing Customer Lifecycle & Communications Program Lead to drive data‑driven lifecycle strategies that engage customers and coordinate cross‑channel testing. You will connect Analytics, Operations, Product, Technology, and Compliance to execute impactful programs.

The role requires strong customer focus, rigorous testing, and the ability to influence outcomes with autonomy and accountability while partnering with leaders across the enterprise.