Senior Analyst: Multi-Channel Customer Marketing Analytics

OneMain General Services Corporation; Wilmington (DE); On-site; USD 80,000 - 110,000; Full time

Job summary

OneMain Financial Group is seeking a Senior Analyst, Customer Marketing Analytics to drive performance across marketing channels and optimize customer engagement. You will partner with Marketing, Product, and business teams to measure channel effectiveness, translate insights into action, and lead analytics for Direct Mail and outbound calling.

The role emphasizes developing dashboards, data-driven recommendations, and a proactive analytics approach to improve future marketing outcomes.

Qualifications

• Bachelor's degree in a quantitative or business discipline.
• 2+ years of analytics experience in marketing analytics or a related field.
• Proficiency with SQL, SAS, Python or R.
• Experience developing dashboards and recurring reporting.
• Strong communication and cross-functional collaboration skills.

Responsibilities

• Own performance measurement across multiple customer marketing channels (e.g., Direct Mail, outbound calling).
• Develop, maintain, and enhance dashboards, scorecards, and reports to monitor KPIs.
• Monitor performance vs targets and historical trends; identify opportunities and risks.
• Conduct deep-dive analyses to identify drivers of business results and changes in customer behavior.
• Collaborate with channel owners to support test-and-learn initiatives and scale successful approaches.

Skills

SQL

SAS

Python

R

Dashboard development

Education

Bachelor's or higher in a quantitative field

Tools

Tableau

Power BI

Job description

OneMain Financial Group is seeking a Senior Analyst, Customer Marketing Analytics to drive performance across marketing channels and optimize customer engagement. You will partner with Marketing, Product, and business teams to measure channel effectiveness, translate insights into action, and lead analytics for Direct Mail and outbound calling.

The role emphasizes developing dashboards, data-driven recommendations, and a proactive analytics approach to improve future marketing outcomes.