Lifecycle Marketing Lead — CRM & Personalization Strategy

Banana Republic; San Francisco (CA); Presencial; USD 119 000 - 155 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Merchandise discount (50%)

Competitive PTO

Volunteer hours

401(k) with company match

Employee stock purchase plan

Medical, dental, vision insurance

Resumo da oferta

Banana Republic is seeking a dynamic Manager to own CRM and retention programs. You will drive lifecycle strategy across Email, SMS, and Push, aligning BR Specialty and BR Factory with a clear, measurable roadmap that improves loyalty and long-term value.

You will partner with analytics, digital production, and marketing teams to test, measure, and scale personalized communications. A strong background in retail CRM, data-driven decision making, and excellence in communication is essential to

Qualificações

• Bachelor's degree required.
• 5+ years in lifecycle, CRM, or retention marketing in retail/e‑commerce.
• Hands-on experience owning triggered or lifecycle programs in ESP/MA systems, plus SMS/Push.
• Strong analytical skills with Excel; SQL and Adobe Analytics a plus.
• Excellent written and verbal communication for senior audiences.

Responsabilidades

• Own the lifecycle roadmap across Email, SMS, and Push for multiple brands.
• Diagnose program performance and translate insights for leadership.
• Lead test-and-learn agenda tied to strategic questions.
• Shape customer-level contact strategies when multiple campaigns qualify.
• Execute builds end-to-end with partners and QA processes.
• Direct Mail (Retention) end-to-end management including audience selection and ROI.

Conhecimentos

Lifecycle marketing

CRM/Retention marketing

Data analysis

SQL

Adobe Analytics

Excel (advanced)

Cross-functional collaboration

Formação académica

Bachelor's degree

Ferramentas

Email service provider

Marketing automation

SMS/Push platforms

Descrição da oferta de emprego

Banana Republic is seeking a dynamic Manager to own CRM and retention programs. You will drive lifecycle strategy across Email, SMS, and Push, aligning BR Specialty and BR Factory with a clear, measurable roadmap that improves loyalty and long-term value.

You will partner with analytics, digital production, and marketing teams to test, measure, and scale personalized communications. A strong background in retail CRM, data-driven decision making, and excellence in communication is essential to