Lifecycle Marketing Lead - CRM & Growth

Ziina; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Ziina seeks a CRM & Lifecycle Specialist to own the lifecycle experience from signup to long-term retention. You will set strategy, build journeys in Braze, and report on impact, directly shaping activation, retention and revenue for a leading fintech platform.

You will design segmentation for business and consumer users, run rapid experiments, and ensure accurate campaign attribution across channels while collaborating with product and leadership. UAE relocation support provided.

Qualifications

• 3–5 years of CRM or lifecycle marketing experience in B2B/SaaS/fintech.
• Hands-on in automating journeys, segmentation, build, and reporting.
• Strong analytical foundation to drive decisions from data.
• Experience in fast-paced scale-ups with ability to create structure.
• Proactive, ownership-driven with focus on measurable outcomes.
• Attention to detail with a macro view and first principles thinking.
• Ability to manage multiple campaigns and stakeholders with clear communication.
• Integrity, team-first mindset and growth mindset.
• Based in, or willing to relocate to UAE (relocation support).

Responsibilities

• Own Ziina's lifecycle strategy end-to-end: onboarding, activation, engagement, retention, and win-back.
• Build, launch, and optimize lifecycle campaigns across email, push, and in-app using Braze; hands-on.
• Own lifecycle metrics: set targets and drive to hit them.
• Design segmentation strategy for business and consumer users for timely messaging.
• Run high-velocity experimentation with Growth/Engagement PM and Product Marketers; run A/B tests.
• Own deep linking and campaign attribution in Branch for accurate tracking.
• Coordinate cross-channel campaigns with wider marketing teams.
• Own CRM data quality and audience hygiene with data/engineering teams.
• Partner with design/content for on-brand, high-converting messaging.
• Own health of martech stack; identify issues and drive fixes with product/engineering.

Skills

CRM lifecycle marketing

Braze

Branch

A/B testing

Segmentation

Data analysis

Cross-functional collaboration

Ownership & accountability

Strong communication

Tools

Braze

Branch

Job description

Ziina seeks a CRM & Lifecycle Specialist to own the lifecycle experience from signup to long-term retention. You will set strategy, build journeys in Braze, and report on impact, directly shaping activation, retention and revenue for a leading fintech platform.

You will design segmentation for business and consumer users, run rapid experiments, and ensure accurate campaign attribution across channels while collaborating with product and leadership. UAE relocation support provided.