CRM & LIfecycle Specialist

Ziina; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Ziina seeks a CRM & Lifecycle Specialist to own the lifecycle experience from signup to long-term retention. You will set strategy, build journeys in Braze, and report on impact, directly shaping activation, retention and revenue for a leading fintech platform.

You will design segmentation for business and consumer users, run rapid experiments, and ensure accurate campaign attribution across channels while collaborating with product and leadership. UAE relocation support provided.

Qualifications

• 3–5 years of CRM or lifecycle marketing experience in B2B/SaaS/fintech.
• Hands-on in automating journeys, segmentation, build, and reporting.
• Strong analytical foundation to drive decisions from data.
• Experience in fast-paced scale-ups with ability to create structure.
• Proactive, ownership-driven with focus on measurable outcomes.
• Attention to detail with a macro view and first principles thinking.
• Ability to manage multiple campaigns and stakeholders with clear communication.
• Integrity, team-first mindset and growth mindset.
• Based in, or willing to relocate to UAE (relocation support).

Responsibilities

• Own Ziina's lifecycle strategy end-to-end: onboarding, activation, engagement, retention, and win-back.
• Build, launch, and optimize lifecycle campaigns across email, push, and in-app using Braze; hands-on.
• Own lifecycle metrics: set targets and drive to hit them.
• Design segmentation strategy for business and consumer users for timely messaging.
• Run high-velocity experimentation with Growth/Engagement PM and Product Marketers; run A/B tests.
• Own deep linking and campaign attribution in Branch for accurate tracking.
• Coordinate cross-channel campaigns with wider marketing teams.
• Own CRM data quality and audience hygiene with data/engineering teams.
• Partner with design/content for on-brand, high-converting messaging.
• Own health of martech stack; identify issues and drive fixes with product/engineering.

Skills

CRM lifecycle marketing

Braze

Branch

A/B testing

Segmentation

Data analysis

Cross-functional collaboration

Ownership & accountability

Strong communication

Tools

Braze

Branch

Job description

The Role

Ziina is looking for a CRM & Lifecycle Specialist to own lifecycle marketing end-to-end.

This is a high-ownership, high-impact role. You'll own the full lifecycle experience for the businesses and individuals who use Ziina, from sign-up and first activation through to long-term retention, and you'll be accountable for the results. You won't be executing someone else's plan: you'll set the lifecycle strategy, decide what to test, build it yourself in Braze, and report on what it moved.

We're at a major inflection point in our growth, and lifecycle is one of our biggest levers. Your work will directly shape activation, retention and revenue at one of the region's fastest-growing fintech platforms, and you'll work side by side with product, growth and leadership to make it happen.

As a CRM & Lifecycle Specialist at Ziina, you will:

• Own Ziina's lifecycle strategy end-to-end: define the journeys, priorities and roadmap for onboarding, activation, engagement, retention and win-back.

• Build, launch and optimize lifecycle campaigns and automated journeys across email, push and in-app using Braze. You'll set the direction and be hands-on in the tools.

• Own the lifecycle metrics: set targets for activation, retention and conversion, and be accountable for hitting them.

• Design the segmentation strategy for both business and consumer users, so the right message reaches the right user at the right moment.

• Run a high-velocity experimentation program with the Growth/Engagement PM and Product Marketers, turning growth hypotheses into A/B tests on messaging, cadence and targeting.

• Own deep linking and campaign attribution in Branch so every channel is tracked accurately.

• Coordinate cross-channel campaigns with the wider marketing team, keeping audiences, timing and messaging joined up.

• Own CRM data quality and audience hygiene, working with data and engineering to keep it clean, reliable and actionable.

• Partner with design and content to create on-brand, high-converting messaging that reflects Ziina's voice.

• Own the health of our martech stack: spot issues, drive fixes with product and engineering, and shape how the platform evolves.

To succeed in this role, you likely:

• Have 3-5 years of experience in CRM or lifecycle marketing, ideally with B2B or SMB products such as merchant platforms, SaaS or B2B fintech.

• Have built and run automated lifecycle journeys hands-on in a CRM platform, from segmentation and build through to reporting on results.

• Bring a strong analytical foundation and use data to decide what to build, test and scale.

• Have worked in a fast-paced scale-up and enjoy creating order and structure out of ambiguity.

• Take initiative, bring a bias towards action and want real ownership of the numbers your work moves.

• Step back to see the macro view while living for the details, questioning assumptions and using first principles thinking to solve problems.

• Manage multiple campaigns and stakeholders at once and communicate clearly with technical and non-technical teams.

• Demonstrate high integrity, a team-first mentality and a growth mindset.

• Are based in, or open to relocating to, the UAE (relocation support provided).

What would amaze us:

• You have direct experience with Braze and Branch, and can hit the ground running without a long ramp

• You've built a lifecycle program from scratch or significantly scaled one, and can point to the metrics you moved

• You've run lifecycle for both B2B and consumer audiences, ideally in fintech or another regulated, fast-moving environment

• You have a strong instinct for copy and know how to write messaging that converts

• You're comfortable pulling your own data and don't need analytical support to draw conclusions from campaign performance

• You've contributed to martech integration work: Not just using the tools, but understanding how they connect and flagging when something's broken