Lifecycle Marketing Lead: AI-Powered Growth

Socure; Miami (FL); On-site; USD 110,000 - 160,000; Full time

Job summary

Socure is seeking a Lifecycle Marketing Manager to own how prospects and customers move from first signal to pipeline. You will run lifecycle strategy across email and webinars, and build the signal-driven, AI-powered programs that decide who hears from us, when, and with what message.

This is an individual contributor role collaborating with AI-native Sales Development, Digital Marketing, Field Marketing, Product Marketing, and Marketing Operations to drive qualified pipeline and revenue while

Qualifications

• 3–5+ years in B2B lifecycle, demand generation, or growth marketing at a high-growth tech company.
• Hands-on experience building signal-based or trigger-based programs that connect intent to outreach and sales handoff.
• Proven ability to build and ship AI workflows or agents for marketing tasks.
• Experience with at least one modern marketing automation platform and Salesforce.
• Experience running a webinar program that produced measurable pipeline.
• Strong writing and editing skills; data fluency; SQL or Python a plus.

Responsibilities

• Own lifecycle strategy end to end from first engagement through opportunity, expansion, and re-engagement.
• Decide programs to run or retire; determine where AI/automation replaces manual work.
• Define and rank signals predicting buying intent and turn them into triggers with clear rules.
• Design and deploy AI agents that research accounts, draft personalized messaging, and route accounts to Sales with context.
• Own email channel: nurture, re-engagement, expansion, and launch announcements.
• Turn webinars into pipeline with topic selection, promotion, live production, and follow-up.
• Partner with Sales and Marketing Operations on platform migration, scoring, and routing.
• Measure results, run tests across signals and prompts, and report on performance.
• Ensure CAN-SPAM, GDPR, and CASL compliance and guardrail AI outputs with human review when needed.

Skills

Lifecycle marketing

Demand generation

Growth marketing

AI workflows

Marketing automation

Salesforce

Tools

Marketo

HubSpot

Customer.io

Salesforce

Job description

Socure is seeking a Lifecycle Marketing Manager to own how prospects and customers move from first signal to pipeline. You will run lifecycle strategy across email and webinars, and build the signal-driven, AI-powered programs that decide who hears from us, when, and with what message.

This is an individual contributor role collaborating with AI-native Sales Development, Digital Marketing, Field Marketing, Product Marketing, and Marketing Operations to drive qualified pipeline and revenue while