AI-Driven Lifecycle Marketing Manager

Socure; New York (NY); On-site; USD 130,000 - 160,000; Full time

Job summary

Socure is hiring a Lifecycle Marketing Manager to own how prospects and customers move from first signal to pipeline. You will run lifecycle strategy across email and webinars, and build signal-driven, AI-powered programs that decide who hears from us, when, and with what message.

You will collaborate with the AI-native Sales Development team and Marketing Operations to drive qualified pipeline and revenue, while ensuring compliance and high-quality messaging across channels.

Qualifications

• 3-5+ years in B2B lifecycle, demand generation, or growth marketing at a high-growth technology company.
• Hands-on experience building signal-based or trigger-based programs that connect intent and engagement data to outreach and sales handoff.
• Proof that you have built and shipped AI workflows or agents that run real marketing work.
• Working knowledge of at least one modern marketing automation platform (Marketo, HubSpot, Customer.io, or similar) and Salesforce.
• Experience running a webinar program that produced measurable pipeline.
• Strong writing and editing skills, with good judgment about where AI output needs a human pass.
• Nice to have: experience marketing to fraud, risk, identity, or compliance buyers in financial services or other regulated industries.

Responsibilities

• Own lifecycle strategy end to end from first engagement through opportunity, expansion, and closed-lost re-engagement, tied to funnel definitions and revenue targets.
• Define and rank signals that predict buying intent, including web engagement, webinar behavior, intent data, and opportunity stage movement in Salesforce.
• Build AI agents that act on signals externally: research accounts, draft personalized copy, choose timing and channel, and route high-intent accounts to Sales with context.
• Run lifecycle email, nurture, re-engagement, customer and expansion programs, and launch announcements with high-quality copy and deliverability.
• Own the webinar program on Zoom Webinars and ON24, from topic selection through follow-up, treating every webinar as a signal source.
• Partner with Sales and Marketing Operations on platform migration, scoring, and routing, and let them own the build.
• Demonstrate a test-and-learn mindset, measure KPIs, and provide recurring readouts on what works and what to change.

Skills

Lifecycle Marketing

B2B Marketing

AI workflows

SQL/Python

Webinars

Marketing Automation

Sales handoff

Data reporting

Education

Bachelor's degree in Marketing or related field

Tools

Marketo

HubSpot

Salesforce

Customer.io

SQL

Python

Job description

Socure is hiring a Lifecycle Marketing Manager to own how prospects and customers move from first signal to pipeline. You will run lifecycle strategy across email and webinars, and build signal-driven, AI-powered programs that decide who hears from us, when, and with what message.

You will collaborate with the AI-native Sales Development team and Marketing Operations to drive qualified pipeline and revenue, while ensuring compliance and high-quality messaging across channels.