AI-Powered Lifecycle Marketing Lead

Socure; Seattle (WA); On-site; USD 130,000 - 160,000; Full time

Job summary

Socure is hiring a Lifecycle Marketing Manager to own how prospects and customers move from first signal to pipeline. You will build signal-driven programs across email and webinars and develop AI agents to automate outreach with sales handoff.

You will work with cross-functional teams to optimize lifecycle programs, maintain brand guidelines, and ensure compliance while driving measurable pipeline and revenue growth.

Qualifications

• 3-5+ years in B2B lifecycle, demand generation, or growth marketing at a high-growth tech company.
• Hands-on experience building signal-based or trigger-based programs tying intent to outreach.
• Proven ability to ship AI workflows or agents that perform marketing work.
• Experience with marketing automation platforms and Salesforce.
• Experience running a webinar program that produced pipeline.
• Strong writing, editing, and data-driven decision making.

Responsibilities

• Own lifecycle strategy end to end, from first engagement to renewal and re-engagement.
• Build signal-based programs that trigger personalized outreach and sales handoff.
• Design and deploy AI agents to run lifecycle programs with guardrails and compliance.
• Own email as a channel, including nurture, re-engagement, and product launches.
• Turn webinars into pipeline and leverage AI to repurpose webinars into assets.
• Partner with Sales and Marketing Operations to align platforms and routing.
• Measure results and run experiments to improve pipeline velocity.

Skills

Lifecycle marketing

B2B marketing

Pipeline growth

AI workflows

Email marketing

Automation platforms

SQL

Python

Tools

Marketo

HubSpot

Salesforce

Customer.io

Claude

Zapier

n8n

Job description

Socure is hiring a Lifecycle Marketing Manager to own how prospects and customers move from first signal to pipeline. You will build signal-driven programs across email and webinars and develop AI agents to automate outreach with sales handoff.

You will work with cross-functional teams to optimize lifecycle programs, maintain brand guidelines, and ensure compliance while driving measurable pipeline and revenue growth.