AI-Driven Lifecycle Marketing Manager

Socure; United States; Remote; USD 120,000 - 160,000; Full time

Job summary

Socure is hiring a Lifecycle Marketing Manager in the United States to own how prospects and customers move from first signal to pipeline. You will build AI-driven, signal-based programs across email and webinars, shaping who hears from us, when, and with what message.

You will collaborate with AI-native Sales Development, Digital Marketing, Field Marketing, and Product Marketing to drive qualified pipeline and revenue.

Qualifications

• 3-5+ years in B2B lifecycle, demand generation, or growth marketing at a high-growth technology company.
• Hands-on experience building signal-based or trigger-based programs that connect intent and engagement data to outreach and sales handoff.
• Proven that you have built and shipped AI workflows or agents that run marketing work.

Responsibilities

• Own lifecycle strategy end to end.
• Set the lifecycle strategy and roadmap from first engagement through opportunity, expansion, and re-engagement.
• Decide which programs we run, retire, or replace with AI/automation.
• Build signal-based programs and define first/third-party signals for intent.
• Turn signals into triggers with entry/exit rules for targeted messaging.
• Design and deploy AI agents that run lifecycle programs in market.
• Own email as a channel and run all lifecycle emails and launches.
• Use AI to scale personalization by persona, industry, and account context.
• Own the webinar program on Zoom and ON24, from topic to follow-up.
• Treat webinars as signal sources and trigger personalized follow-ups.
• Partner with Sales and Marketing Operations to align handoffs.
• Measure results: signal-to-meeting, SQL, pipeline velocity, and revenue impact.
• Maintain trust and compliance with CAN-SPAM, GDPR, CASL; work with Legal as needed.
• Demonstrate leadership with a bias for action and cross-functional collaboration.

Skills

Lifecycle marketing

B2B demand generation

Growth marketing

AI workflows

Strong writing

Tools

Marketing automation (Marketo/HubSpot/Customer.io)

Salesforce

Job description

Socure is hiring a Lifecycle Marketing Manager in the United States to own how prospects and customers move from first signal to pipeline. You will build AI-driven, signal-based programs across email and webinars, shaping who hears from us, when, and with what message.

You will collaborate with AI-native Sales Development, Digital Marketing, Field Marketing, and Product Marketing to drive qualified pipeline and revenue.