Lifecycle Marketing Architect for AI-Driven Growth

Content Creators; New York (NY); On-site; USD 120,000 - 160,000; Full time

Job summary

Socure is hiring a Lifecycle Marketing Manager to own how prospects and customers move from first signal to pipeline. You will build signal-driven, AI-powered campaigns across email and webinars and define the messages, timing, and channels that drive qualified pipeline.

You will partner with Sales, Digital Marketing, and Marketing Operations to deliver measurable impact and maintain brand compliance. This is an individual contributor role for a builder who thrives in a fast-paced,

Qualifications

• 3–5+ years in B2B lifecycle or growth marketing at a high-growth tech company.
• Hands-on experience building signal-based or trigger-based programs.
• Proven AI workflows or agents that run marketing tasks.
• Experience with modern marketing automation platforms and CRM.

Responsibilities

• Own lifecycle strategy end to end from first engagement to renewal.
• Build and rank signals predicting buying intent and trigger rules.
• Design and deploy AI agents that execute lifecycle programs.
• Own email as a channel and manage webinar programs to pipeline.
• Coordinate with Sales and Marketing Operations; hand off with context.
• Measure results and run experiments to improve performance.
• Ensure CAN-SPAM/GDPR/CASL compliance and brand guardrails.
• Lead with a test-and-learn mindset and cross-functional collaboration.

Skills

B2B lifecycle marketing

Signal-based campaigns

AI workflows/agents

Marketing automation tools

Webinar program experience

Strong writing/editing

Data fluency (SQL/Python)

Fraud/identity marketing (nice to have

Tools

Marketo

HubSpot

Customer.io

Salesforce

Job description

Socure is hiring a Lifecycle Marketing Manager to own how prospects and customers move from first signal to pipeline. You will build signal-driven, AI-powered campaigns across email and webinars and define the messages, timing, and channels that drive qualified pipeline.

You will partner with Sales, Digital Marketing, and Marketing Operations to deliver measurable impact and maintain brand compliance. This is an individual contributor role for a builder who thrives in a fast-paced,