Lifecycle Marketing Manager

Socure; United States; Remote; USD 120,000 - 160,000; Full time

Job summary

Socure is hiring a Lifecycle Marketing Manager in the United States to own how prospects and customers move from first signal to pipeline. You will build AI-driven, signal-based programs across email and webinars, shaping who hears from us, when, and with what message.

You will collaborate with AI-native Sales Development, Digital Marketing, Field Marketing, and Product Marketing to drive qualified pipeline and revenue.

Qualifications

• 3-5+ years in B2B lifecycle, demand generation, or growth marketing at a high-growth technology company.
• Hands-on experience building signal-based or trigger-based programs that connect intent and engagement data to outreach and sales handoff.
• Proven that you have built and shipped AI workflows or agents that run marketing work.

Responsibilities

• Own lifecycle strategy end to end.
• Set the lifecycle strategy and roadmap from first engagement through opportunity, expansion, and re-engagement.
• Decide which programs we run, retire, or replace with AI/automation.
• Build signal-based programs and define first/third-party signals for intent.
• Turn signals into triggers with entry/exit rules for targeted messaging.
• Design and deploy AI agents that run lifecycle programs in market.
• Own email as a channel and run all lifecycle emails and launches.
• Use AI to scale personalization by persona, industry, and account context.
• Own the webinar program on Zoom and ON24, from topic to follow-up.
• Treat webinars as signal sources and trigger personalized follow-ups.
• Partner with Sales and Marketing Operations to align handoffs.
• Measure results: signal-to-meeting, SQL, pipeline velocity, and revenue impact.
• Maintain trust and compliance with CAN-SPAM, GDPR, CASL; work with Legal as needed.
• Demonstrate leadership with a bias for action and cross-functional collaboration.

Skills

Lifecycle marketing

B2B demand generation

Growth marketing

AI workflows

Strong writing

Tools

Marketing automation (Marketo/HubSpot/Customer.io)

Salesforce

Job description

Why the company?

the company is building the identity trust infrastructure for the digital economy — verifying 100% of good identities in real time and stopping fraud before it starts. The mission is big, the problems are complex, and the impact is felt by businesses, governments, and millions of people every day.

We hire people who want that level of responsibility. People who move fast, think critically, act like owners, and care deeply about solving customer problems with precision. If you want predictability or narrow scope, this won’t be your place. If you want to help build the future of identity with a team that holds a high bar for itself — keep reading.

Job Overview

Socure is hiring a Lifecycle Marketing Manager to own how prospects and customers move from first signal to pipeline. You will run lifecycle strategy across email and webinars, and you will build the signal-driven, agent-powered programs that decide who hears from us, when, and with what message.

This is an individual contributor role for a builder. You will define the signals that predict buying intent, then build AI agents and automated workflows that act on them in market: researching the account, writing the personalized message, sending it through the right channel, and handing warm accounts to Sales with context attached. Our marketing stack is changing, so we care more about how you think and build than about expertise in any single platform.

You will work closely with our AI-native Sales Development team, Digital Marketing, Field Marketing, Product Marketing, and Marketing Operations. Success is measured in qualified pipeline and revenue. Marketing Operations owns the platforms, data, scoring, routing, and attribution. You own the programs that run on top of them: who we talk to, what we say, and when.

Job Responsibilities

• Own lifecycle strategy end to end
• Set the lifecycle strategy and roadmap from first engagement through opportunity, expansion, and closed-lost re-engagement, tied to the company’s funnel definitions and revenue targets.
• Decide which programs we run, which we retire, and where AI and automation replace manual work.
• Build signal-based programs
• Define and rank the first- and third-party signals that predict buying intent, including web and content engagement, webinar behavior, intent data, hiring and funding changes, and opportunity stage movement in Salesforce.
• Turn those signals into triggers with clear entry and exit rules, so each account gets a message that matches what it just did and Sales knows what was sent.
• Design and deploy AI agents that run lifecycle programs in market
• Build agents that act on signals externally: research the account and contact, draft personalized email and LinkedIn copy, choose timing and channel, and route high-intent accounts to Sales Development with context attached.
• Set the guardrails for every agent, including brand voice, compliance review, human approval where the stakes call for it, and monitoring so performance improves over time.
• Prototype fast with tools like Claude, Clay, Zapier or n8n, APIs, and our marketing automation platform, then turn what works into durable programs.
• Own email as a channel
• Run all lifecycle email, including signal-triggered sends, nurture, re-engagement, customer and expansion programs, and launch announcements.
• Use AI to scale personalization by persona, industry, and account context while keeping a high bar for copy, design, and deliverability.
• Turn webinars into pipeline
• Own the webinar program on Zoom Webinars and ON24, from topic selection and speaker prep through promotion, live production, and follow-up.
• Treat every webinar as a signal source: use registration, attendance, questions, and poll answers to trigger personalized follow-up and Sales handoffs within hours of the event.
• Use AI to repurpose each webinar into recap emails, short clips, social posts, and sales assets.
• Partner with Sales and Marketing Operations
• Work with Sales Development on what a ready account looks like and the context each rep receives at handoff.
• Give Marketing Operations the lifecycle requirements for the platform migration, scoring, and routing, and let them own the build.
• Measure and experiment
• Own the results of every lifecycle program, measured by signal-to-meeting conversion, signal-to-SQL rate, sourced and influenced pipeline, and velocity, using the reporting Marketing Operations maintains.
• Run a steady testing cadence across signals, agent prompts, messaging, offers, timing, and webinar formats, and roll winners into standard programs.
• Give marketing and sales leadership a clear, recurring readout on what is working, what is not, and what you are changing.
• Protect trust and compliance
• Make sure every program, whether run by a person or an agent, meets CAN-SPAM, GDPR, and CASL requirements, and flag data or deliverability issues to Marketing Operations.
• Work with Legal and Compliance on standards for AI-generated outreach. Our buyers are fraud, risk, and compliance leaders in regulated industries, and every message reflects on the company.
• Demonstrate the company leadership competencies
• Operate with a strong test-and-learn mindset, bias for action, and ownership of outcomes.
• Collaborate as “One Team” with cross-functional partners, communicate clearly, and use data to drive decisions and recommendations.

What You Bring

• 3-5+ years in B2B lifecycle, demand generation, or growth marketing at a high-growth technology company, with a track record of growing pipeline from mid-funnel programs.
• Hands-on experience building signal-based or trigger-based programs that connect intent and engagement data to outreach and sales handoff.
• Proof that you have built and shipped AI workflows or agents that run real marketing work. Bring examples to the interview.
• Working knowledge of at least one modern marketing automation platform (Marketo, HubSpot, Customer.io, or similar) and Salesforce. How fast you learn a new tool matters more than deep expertise in any one.
• Experience running a webinar program that produced measurable pipeline.
• Strong writing and editing skills, with good judgment about where AI output needs a human pass.
• Comfort with data. You can build your own reports, and SQL or Python is a plus.
• Nice to have: experience marketing to fraud, risk, identity, or compliance buyers in financial services or other regulated industries.

the company is an equal opportunity employer that values diversity in all its forms within our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.If you need an accommodation during any stage of the application or hiring process—including interview or onboarding support—please reach out to your the company recruiting partner directly.

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