AI-Powered Lifecycle Marketing Manager

Socure; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Socure is hiring a Lifecycle Marketing Manager to own how prospects and customers move from first signal to pipeline. You will run lifecycle strategy across email and webinars and build AI-driven, signal-based programs that decide who hears from us, when, and with what message.

You'll work with cross-functional teams including AI-native Sales Development, Digital Marketing, Field Marketing, Product Marketing, and Marketing Operations to optimize pipeline, ensure compliance, and scale

Qualifications

• 3–5+ years in B2B lifecycle, demand generation, or growth marketing.
• Experience building AI-driven workflows.
• Experience running webinars, email, and nurture programs.
• Ability to design signal-based programs linking intent data to outreach.

Responsibilities

• Own lifecycle strategy end to end.
• Build signal-based programs.
• Design and deploy AI agents for lifecycle programs.
• Own email channel and webinars program.
• Partner with Sales and Marketing Operations.
• Measure results and run experiments.

Skills

Lifecycle marketing

B2B marketing

Pipeline growth

AI workflows

Sales handoff

Program testing

Tools

Marketo

HubSpot

Customer.io

Salesforce

Job description

Socure is hiring a Lifecycle Marketing Manager to own how prospects and customers move from first signal to pipeline. You will run lifecycle strategy across email and webinars and build AI-driven, signal-based programs that decide who hears from us, when, and with what message.

You'll work with cross-functional teams including AI-native Sales Development, Digital Marketing, Field Marketing, Product Marketing, and Marketing Operations to optimize pipeline, ensure compliance, and scale