Lifecycle Marketing Intern: Multi-Channel Campaigns

Redfin Corporation; Detroit (MI); On-site; USD 21,000 - 30,000; Full time

Benefits offered by this job

Health benefits

Job summary

Rocket, a Detroit-based company, invites a Lifecycle & Engagement Marketing Intern to support multi-channel campaigns (email, SMS, push) across client lifecycles. You’ll segment audiences, monitor metrics, and collaborate with cross-functional teams while gaining hands-on exposure to martech tools.

The role emphasizes learning data-driven marketing, exploring AI integrations, and assisting creative messaging. This paid/unpaid internship offers growth and industry exposure in fintech marketing.

Qualifications

• Currently enrolled in or recent graduate of a Bachelor's program in Marketing, Business, Communications, or related field
• Strong written and verbal communication skills
• Eagerness to learn marketing technology and platforms
• Interest in data-driven insights to inform strategy and performance marketing testing
• Curiosity about artificial intelligence and how to integrate AI tools into marketing workflows

Responsibilities

• Support the development and execution of multi-channel marketing campaigns including email, SMS, and push notifications across multiple client lifecycle stages
• Assist with building and refining client audience segments for targeted promotional communications
• Help monitor campaign performance metrics and compile data insights for the marketing team
• Collaborate with cross-functional teams to support communication strategy development and testing initiatives
• Learn and gain hands-on experience with Salesforce Marketing Cloud and other martech tools
• Assist the creative team with campaign messaging alignment and content organization
• Support performance marketing testing and learning initiatives to increase campaign effectiveness

Skills

Strong written and verbal comms

Eagerness to learn marketing tech

Data-driven insights interest

AI tools curiosity in marketing

Education

Bachelor's in Marketing/Business/Communications or related

Tools

Salesforce Marketing Cloud

Job description

Rocket, a Detroit-based company, invites a Lifecycle & Engagement Marketing Intern to support multi-channel campaigns (email, SMS, push) across client lifecycles. You’ll segment audiences, monitor metrics, and collaborate with cross-functional teams while gaining hands-on exposure to martech tools.

The role emphasizes learning data-driven marketing, exploring AI integrations, and assisting creative messaging. This paid/unpaid internship offers growth and industry exposure in fintech marketing.