Lifecycle Marketing Director: Growth & Personalization

Apartment List, Inc.; United States; Remote; USD 160,000 - 206,000; Full time

Job summary

Apartment List, Inc. is seeking a Director of Lifecycle Marketing to own how we engage millions of renters and to shape the lifecycle strategy across the marketplace.

You will build a multi-brand, revenue‑driven program, combining email, push, and SMS with forecast‑driven sends and a zero‑to‑one partnerships approach. The role leads a small team and remains hands‑on with the platform, data, and analytics, translating program depth into clear priorities while partnering with Engineering, Product,

Qualifications

• 9+ years in lifecycle, engagement, or email marketing.
• Experience with enterprise automation platforms (Iterable, Braze, or similar).
• Direct‑to‑consumer lifecycle experience in a marketplace.
• Self‑serve in SQL for analyses.
• Hands‑on in HTML and CSS for email; debugging with engineers.
• People leadership and team development.

Responsibilities

• Build the next evolution of lifecycle at Apartment List and own end‑to‑end programs across renter lifecycle.
• Drive modernization with data science and ML capabilities to improve relevance and personalization.
• Create and lead a zero‑to‑one lifecycle partnerships program and cross‑sell strategies across brands.
• Set strategy for email, push, and SMS; own forecast, budget, and revenue impact.

Skills

Lifecycle marketing

SQL

Email marketing platforms

Leadership

HTML/CSS for email

Data-driven decision making

Problem solving

Tools

Iterable

Braze

HTML/CSS

Job description

Apartment List, Inc. is seeking a Director of Lifecycle Marketing to own how we engage millions of renters and to shape the lifecycle strategy across the marketplace.

You will build a multi-brand, revenue‑driven program, combining email, push, and SMS with forecast‑driven sends and a zero‑to‑one partnerships approach. The role leads a small team and remains hands‑on with the platform, data, and analytics, translating program depth into clear priorities while partnering with Engineering, Product,