Director of Lifecycle Marketing & Growth

Auction; Irvine (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

Auction seeks a Director of Lifecycle Marketing to own engagement, education, nurturing, and transactions across our marketplace customer base. You will design end-to-end journeys via on-platform and mobile channels, and drive education and retention to boost lifetime value.

You will partner with Sales, Analytics, and Product to shape strategy, leverage CDPs and Marketing Cloud, and deliver high-impact programs that move customers from awareness to action.

Qualifications

• 10+ years in B2C or marketplace lifecycle, CRM, or growth marketing.
• 5+ years of direct people management experience, including leading managers.
• Hands-on experience with enterprise marketing automation platforms (e.g., Salesforce Marketing Cloud) and CDPs to build, activate, and orchestrate audiences across channels.
• Proven ownership of revenue-driven lifecycle programs, with accountability for performance targets and measurable business growth.
• Strong analytical fluency, including experimentation design, holdout and incrementality testing, and attribution.
• Working knowledge of messaging compliance and privacy requirements (e.g., TCPA, CAN-SPAM, and CCPA).
• Experience in real estate, fintech, auctions, or other high-consideration marketplaces preferred.
• Bachelor's degree or equivalent practical experience.

Responsibilities

• Funnel Strategy – create seamless customer experiences across paid, owned, earned, and syndication channels.
• Audience Segmentation – leverage data models to tailor targeting, messaging, and nurturing.
• Lifecycle Marketing & Nurture – manage segmented journeys across in-product merchandising and email/SMS.
• Customer Education & Retention – develop content to guide first purchases and drive repeat buying.
• Cross-Functional Collaboration – partner with Product and Technology on roadmaps and GTM.
• Experimentation & Measurement – own KPIs, run A/B tests and incrementality studies.
• Compliance & Governance – ensure TCPA, CAN-SPAM, and privacy compliance.
• AI & Automation – advance personalization and campaign operations using automation.

Skills

Lifecycle marketing

Demand generation

Audience segmentation

Marketing automation

Omnichannel marketing

A/B testing

Cross-functional leadership

Data-driven decisions

Privacy & compliance

Education

Bachelor's degree or equivalent

Tools

Salesforce Marketing Cloud

Twilio

CDP (Customer Data Platform)

Customer 360 (C360) platforms

Job description

Auction seeks a Director of Lifecycle Marketing to own engagement, education, nurturing, and transactions across our marketplace customer base. You will design end-to-end journeys via on-platform and mobile channels, and drive education and retention to boost lifetime value.

You will partner with Sales, Analytics, and Product to shape strategy, leverage CDPs and Marketing Cloud, and deliver high-impact programs that move customers from awareness to action.