Lifecycle Marketing & CRM Specialist (Data-Driven)

Colson Castors Limited; Saint Joseph (MI); On-site; USD 70,000 - 90,000; Full time

Job summary

Colson Castors Limited in Michigan seeks a CRM & Lifecycle Marketing Specialist to turn marketing demand into sales opportunities. You will qualify and route leads, manage nurture programs, and operate a marketing scorecard that reveals what drives demand.

The role is an operating position, executing lifecycle design, documenting processes, and driving improvements under the VP Global Marketing. 2027 enhancements are planned for the email system integration.

Qualifications

• Bachelor's degree in marketing, business, analytics, or related field, or equivalent experience.
• 1-3 years in CRM/marketing operations or data-driven role.
• Hands-on Salesforce experience.
• Strong Excel skills and comfort working with data.
• Detail-oriented with clear written communication and sales collaboration.

Responsibilities

• Review and qualify incoming leads; route to Sales owners and track outcomes.
• Build and run nurture programs; test and optimize timing and content.
• Operate the Global Marketing scorecard; report monthly results and flag anomalies.
• Document lead definitions, routing rules, data standards, and scorecard logic.

Skills

CRM systems

Salesforce

Excel

Data analysis

Written communication

Sales collaboration

Education

Bachelor's degree in marketing, business, analytics, or related field

Tools

Salesforce

Excel

Qlik

Power BI

Tableau

Job description

Colson Castors Limited in Michigan seeks a CRM & Lifecycle Marketing Specialist to turn marketing demand into sales opportunities. You will qualify and route leads, manage nurture programs, and operate a marketing scorecard that reveals what drives demand.

The role is an operating position, executing lifecycle design, documenting processes, and driving improvements under the VP Global Marketing. 2027 enhancements are planned for the email system integration.