Lifecycle CRM Marketing Specialist

La-Z-Boy Inc.; Monroe (MI); On-site; USD 65,000 - 90,000; Full time

Job summary

La-Z-Boy Incorporated in Michigan is seeking a Marketing Automation Specialist to coordinate customer relationship campaigns across direct mail, email, SMS and telemarketing. You will manage campaign setup, audience prep, QA, deployment and reporting.

Collaborate with Creative, eCommerce, Channel Marketing, Consumer Insights, Technology and vendors to ensure campaigns meet brand standards and objectives. Build audiences, workflows, and ensure data quality, consent compliance and robust reporting.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or related field.
• 2–4 years of experience in CRM, email marketing, lifecycle marketing or digital marketing.
• Strong attention to detail and organizational skills for accuracy.
• Ability to manage multiple projects, priorities and deadlines in a fast-paced environment.

Responsibilities

• Support the execution of customer relationship marketing campaigns across direct mail, telemarketing, email and SMS.
• Coordinate campaigns and maintain calendars, timelines and dependencies from brief through deployment.
• Partner on campaign setup in Eloqua, Attentive and other CRM platforms, including audience preparation and validation.
• Develop and deploy automated, triggered, promotional and customer journey communications.
• Build and update audience segments, lists, workflows and assets with cross-functional teams.
• Collaborate to ensure campaigns align with brand standards and business objectives.
• Conduct QA and troubleshoot issues related to audience eligibility, links, personalization and tracking.

Skills

CRM platforms

Email marketing

Lifecycle marketing

Campaign execution

Analytics

Education

Bachelor's degree in Marketing, Communications, Business or related field

Tools

Eloqua

Attentive

Excel

CRM platforms

Job description

La-Z-Boy Incorporated in Michigan is seeking a Marketing Automation Specialist to coordinate customer relationship campaigns across direct mail, email, SMS and telemarketing. You will manage campaign setup, audience prep, QA, deployment and reporting.

Collaborate with Creative, eCommerce, Channel Marketing, Consumer Insights, Technology and vendors to ensure campaigns meet brand standards and objectives. Build audiences, workflows, and ensure data quality, consent compliance and robust reporting.