Lifecycle Marketing Specialist — Email & CRM Growth

Borsheims; Omaha (NE); On-site; USD 65,000 - 85,000; Full time

Benefits offered by this job

Medical, Dental, Vision, Life

401(k)

Paid Time Off

Employee Discount

Service Awards

Promote-from-Within

Ongoing Education and Training

Job summary

Borsheims is hiring a full-time Customer Lifecycle Marketing Specialist to create meaningful customer experiences through data-driven campaigns. This role focuses on engagement at every stage of the customer journey using marketing automation and CRM technology to drive retention and loyalty.

The ideal candidate combines analytical thinking with creativity, developing customer-focused strategies that boost engagement and lifetime value across channels.

Qualifications

• Four year degree in Marketing, Digital Advertising or Business Communications.
• 1-2 years of lifecycle marketing experience including personalization, retention and lifetime value.
• Experience with CRM and marketing automation tools such as Klaviyo or HubSpot and audience mapping.
• Experience creating email/SMS campaigns, automated flows, and data segments.
• Analytical and reporting basics including Google Analytics or BI platforms.

Responsibilities

• Execute customer lifecycle marketing strategy supporting brand campaigns, promotions and merchandise priorities.
• Coordinate day-to-day lifecycle marketing efforts for timely, accurate delivery across all touchpoints.
• Develop and deploy Email and SMS campaigns, automated journeys, dynamic content and personalization.
• Test messaging to identify opportunities and optimize journeys based on demographics and behaviors.
• Monitor campaign performance and analyze engagement, retention, loyalty and revenue metrics.
• Utilize customer insights to improve experiences and maximize lifetime value.
• Serve as primary user and SME for lifecycle marketing and CRM platforms.
• Collaborate with Marketing & Ecommerce, Buying, and Sales to ensure consistent customer experience.
• Communicate project status and results to stakeholders.

Skills

Lifecycle marketing

CRM tools

Email campaigns

Analytics

Communication

Collaboration

Attention to detail

Education

Four year degree in Marketing or related field

Tools

Klaviyo

Hubspot

Google Analytics

Job description

Borsheims is hiring a full-time Customer Lifecycle Marketing Specialist to create meaningful customer experiences through data-driven campaigns. This role focuses on engagement at every stage of the customer journey using marketing automation and CRM technology to drive retention and loyalty.

The ideal candidate combines analytical thinking with creativity, developing customer-focused strategies that boost engagement and lifetime value across channels.