Lifecycle Marketing Coordinator: Email & SMS Campaigns

Nashville SC; Nashville (TN); On-site; USD 52,000 - 78,000; Full time

Job summary

Nashville SC is seeking a Coordinator, Lifecycle Marketing to help execute the club's direct-to-fan marketing strategy. You will work with the Senior Manager and manage campaign timelines, creative requests, and deploy email and SMS campaigns to targeted fan segments.

The role supports paid media across digital and traditional channels, analyzes performance, runs A/B tests, and ensures consistent messaging across channels, including game days.

Qualifications

• Experience building email campaigns and SMS programs.
• Ability to segment audiences and analyze campaign data.
• Strong copywriting and editing skills.
• Highly organized with the ability to manage multiple deadlines.
• Effective cross-department communication.

Responsibilities

• Build, test, and deploy email campaigns that support ticketing, merchandise, partnerships, and community initiatives.
• Manage the Club's SMS messaging program, including content creation, scheduling, and list management.
• Segment the fan database by behavior, preferences, and fan journey stage with analytics support.
• Develop personalized messaging for key audiences, including season ticket members and prospective fans.
• Coordinate and track paid media campaigns with internal stakeholders.
• Maintain consistent messaging across email, SMS, and paid media.
• Monitor campaign performance and report on open rates, click-through rates, conversions, and revenue.
• Run A/B tests and recommend improvements to increase engagement and retention.
• Perform other duties as assigned.

Skills

Email marketing

SMS marketing

Audience segmentation

Copywriting

Project management

Team player

Communication

Creative collaboration

Tools

Salesforce Marketing Cloud

Klaviyo

Attentive

Airtable

Job description

Nashville SC is seeking a Coordinator, Lifecycle Marketing to help execute the club's direct-to-fan marketing strategy. You will work with the Senior Manager and manage campaign timelines, creative requests, and deploy email and SMS campaigns to targeted fan segments.

The role supports paid media across digital and traditional channels, analyzes performance, runs A/B tests, and ensures consistent messaging across channels, including game days.