Lifecycle Email Marketer for 2 Brands — Automation & Growth

Nashville Public Radio; Rocklin (CA); On-site; USD 41,000 - 48,000; Full time

Benefits offered by this job

401K match

Health care

Paid holidays

PTO

Sick leave

Pet insurance

Volunteer PTO days

Donation matching

AAA Roadside Assistance

Job summary

Nashville Public Radio in Rocklin, CA is seeking a data-driven Email Marketing Specialist to own lifecycle campaigns across two brands. You’ll manage automated flows, monthly promos, and product launches, ensuring messaging is timely and personalized.

You’ll collaborate with design and sales, test relentlessly, and optimize deliverability while keeping copy sharp and engaging across email and SMS.

Qualifications

• 3+ years in email marketing, lifecycle marketing, or marketing automation.
• Demonstrated success managing lifecycle programs, including triggered flows and journey orchestration.
• Hands-on experience running SMS campaigns.
• Proficiency with an ESP like Ortto (what we use), Klaviyo, or another ESP.
• Strong command of targeting, segmentation, personalization, triggered automation, and testing.

Responsibilities

• Own lifecycle automation across both brands: post-quiz, abandoned cart, post-purchase, and returning customer.
• Audit flows for performance and relevance; rebuild or retire underperforming paths.
• Build new tracks as products and audiences evolve.
• Develop segmentation and personalization strategies for individual messaging.
• Coordinate email and SMS so they work together, not duplicate efforts.

Skills

Lifecycle marketing

Email marketing

SMS campaigns

Data-driven decisions

Exceptional writing

Tools

Ortto

Klaviyo

Shopify

GA4

Looker Studio

Segment

Job description

Nashville Public Radio in Rocklin, CA is seeking a data-driven Email Marketing Specialist to own lifecycle campaigns across two brands. You’ll manage automated flows, monthly promos, and product launches, ensuring messaging is timely and personalized.

You’ll collaborate with design and sales, test relentlessly, and optimize deliverability while keeping copy sharp and engaging across email and SMS.