Senior Lifecycle Marketing Coordinator – Fan Engagement

Chicago Blackhawks; Chicago (IL); On-site; USD 62,000 - 65,000; Full time

Benefits offered by this job

Medical, dental, vision

401k matching

Paid life insurance

Employee Assistance Program

Paid PTO

On-site gym

Employee ticket program

Breakfast/Lunch on-site

Job summary

The Senior Coordinator, Lifecycle Marketing at the Chicago Blackhawks will lead the evolution of fan journeys across email, SMS, and web/app content to boost engagement, ticket sales, and merchandise. You’ll design scalable campaigns, optimize messaging, and leverage segmentation to reach fans at the right time through owned channels.

You will partner with Brand Communications, CMS owners, and external providers to maintain calendars, improve performance, and drive results in a fast‑paced sports

Qualifications

• 3–4 years growth marketing experience including email campaigns
• Experience with segmentation, automation, and personalization
• Attention to detail and ability to manage multiple calendars
• Willing to work nights/weekends based on events

Responsibilities

• Support Growth Marketing Manager with strategy, execution, and reporting of campaigns
• Define lifecycle frameworks and messaging strategies for target audiences
• Plan and optimize audience targeting, segmentation, and journeys
• Create scalable campaigns across email, SMS, and web/app channels
• Collaborate with Brand Communications and CMS on content calendars
• Coordinate with email/SMS service providers and app/website vendors

Skills

Growth Marketing

Email Campaigns

SMS Marketing

Web/App Marketing

Campaign Planning

Segmentation

Performance Testing

Lifecycle Marketing

CMS

UTM Tracking

Tools

CMS

Email Service Provider

Job description

The Senior Coordinator, Lifecycle Marketing at the Chicago Blackhawks will lead the evolution of fan journeys across email, SMS, and web/app content to boost engagement, ticket sales, and merchandise. You’ll design scalable campaigns, optimize messaging, and leverage segmentation to reach fans at the right time through owned channels.

You will partner with Brand Communications, CMS owners, and external providers to maintain calendars, improve performance, and drive results in a fast‑paced sports