Fan-First Email & SMS Marketing Lead

Gondola; Atlanta (GA); On-site; USD 65,000 - 90,000; Full time

Job summary

Atlanta United FC is seeking a Marketing Operations Specialist for Email & SMS to plan, execute, optimize, and report campaigns across fan communications. You will manage recurring CRM messages, support integrated marketing efforts, and maintain editorial calendars to ensure timely, compliant, and impactful communications.

The role emphasizes data-driven messaging, audience segmentation, lifecycle programs, and collaboration with multiple departments to drive engagement, ticket sales, and

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Sports Management, or a related field preferred.
• Hands-on experience executing email and SMS marketing campaigns.
• Strong copywriting, proofreading, and editing skills.
• Excellent written and verbal communication skills.

Responsibilities

• Plan, execute, optimize, and report on email and SMS campaigns.
• Coordinate editorial calendar and creative production workflows.
• Analyze performance data and provide actionable insights.
• Work with cross-functional teams to align campaigns with brand and revenue goals.

Skills

Email marketing

SMS marketing

CRM

Campaign planning

Data analysis

Project management

Copywriting

Education

Bachelor's degree in Marketing, Communications, Business

Sports Management (preferred)

Tools

Marketing automation tools

CRM systems

Monday.com

Job description

Atlanta United FC is seeking a Marketing Operations Specialist for Email & SMS to plan, execute, optimize, and report campaigns across fan communications. You will manage recurring CRM messages, support integrated marketing efforts, and maintain editorial calendars to ensure timely, compliant, and impactful communications.

The role emphasizes data-driven messaging, audience segmentation, lifecycle programs, and collaboration with multiple departments to drive engagement, ticket sales, and